It’s the latest effort in an all-out campaign by the former president to turn out young men, a demographic his campaign views as critical to his election given the overwhelming support Kamala Harris is expected to receive from young women. The question the Trump operation faces, however, is whether it can turn out a subset of voters his allies concede are uncertain to cast ballots.

“The question is, will that podcast fan, that College GameDay fan, that USC fan, will they actually get up on November 5th and go and vote?” said John Shahidi, the president of Full Send and the co-founder of Send the Vote. “That’s the big question right now that we want to start emphasizing on and putting pressure on.”

One voter registration promo is expected to run on a podcast hosted by Haliey Welch, who rose to viral internet stardom with a sexually explicit riff. And, in the heart of football season, the Nelk Boys are exploring the possibility of advertising on sports gambling sites.

By reaching out to young men, some of whom came of age during the former president’s administration, Trump, who long before running for office had cultivated an alpha-male like image with his involvement in sports and entertainment, is capitalizing on goodwill from a demographic he hopes will support him. And there are indications Trump is making inroads with the group, which like other youth subsets traditionally tilts liberal. According to a recent Harvard Youth Poll, 35 percent of men between 18 and 24 years old said they supported Trump — an improvement of 5 percent from Trump’s performance in the same survey in the 2020 election.