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NJCher

(42,461 posts)
Fri Mar 21, 2025, 05:40 PM Mar 2025

Tesla Trade-Ins Hit Record High As Elon Musk's Politics Alienate Drivers, New Data Says

More bad news for fleaon.

This story was published by the Essex County Daily Voice (NJ). It doesn't surprise me because there are a lot of Teslas around here, due to the fact that this is a very liberal, blue area. Parts of Essex County are quite wealthy, and the story's angle is people are trading Teslas in for other EVs.

Recently a friend was in my county and we went to dinner. She remarked on how many Teslas there were. I said probably not for long--and then today the Daily Voice published this very well researched article. The figures are national, not just local for NJ.

Also, there are numerous Tesla protests. The big ones are in Union, NJ, and Paramus, NJ. They get a good deal of attention and the one in Union got 400 protestors on March 12. There was another one on the 19th, for which I will check the figures and post back. Since pressure is only increasing on fleaon, it may have attracted even more protestors.

-------------------------------------------------

Tesla owners are trading in their vehicles at record levels as criticism mounts against the company and billionaire CEO Elon Musk, according to new data.

Story by Chris Spiker • 5h

snip

March has marked the highest-ever share of Tesla trade-ins toward new or used purchases at dealerships for other automakers, according to car shopping website Edmunds. The site, which receives more than 20 million monthly views, said interest in Tesla's brand is dipping and consumer loyalty is weakening.

Tesla's share of vehicle trade-ins from model year 2017 or later remained steady throughout 2024, starting at 0.5 percent in January and ending at 0.8 percent in December. That share has risen sharply in 2025, with Teslas now making up 1.4 percent of all trade-ins in March.

snip

Most of the traded-in Teslas have been swapped for other electric vehicles.
So far in 2025, EVs make up eight of the top 10 most-purchased new vehicles following a Tesla trade-in at a dealership. On the used side, many former Tesla owners are still buying Teslas, with the Model Y, Model S, and Model X topping the list.

Still, overall shopper interest in Tesla is declining. The company's new vehicle consideration on Edmunds fell to 1.8 percent in February — its lowest point in more than two years.

snip

Many more depressing figures for Tesla at the link: https://dailyvoice.com/nj/newark/tesla-trade-ins-hit-record-high-as-musks-politics-alienate-loyal-drivers-new-data-says/

22 replies = new reply since forum marked as read
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Tesla Trade-Ins Hit Record High As Elon Musk's Politics Alienate Drivers, New Data Says (Original Post) NJCher Mar 2025 OP
What's the dollar amount you're willing to lose to rid yourself of a car you hate? dem4decades Mar 2025 #1
I took a $10k hit last year piddyprints Mar 2025 #2
Every car depreciates year after year. MichMan Mar 2025 #10
Likely to be further pushed by rising insurance rates on Teslas. flvegan Mar 2025 #3
I have a Chevy Volt JPK Mar 2025 #4
Tesla had 3.2 % of the entire US car market last year MichMan Mar 2025 #5
So? NJCher Mar 2025 #6
From the OP link MichMan Mar 2025 #7
How much is "many"? NJCher Mar 2025 #8
They said they don't have that data, so a complete unknown MichMan Mar 2025 #9
only the point you're trying to make NJCher Mar 2025 #14
I would freak out too if I used a report about trade ins based on incomplete or lack of data MichMan Mar 2025 #16
just so you know NJCher Mar 2025 #20
I recognize your concern about Tesla dealers being profitable MichMan Mar 2025 #21
I'm not concerned about them NJCher Mar 2025 #22
I bet trade in value is terrible. Emile Mar 2025 #11
Most EV are among the highest depreciating cars anyway MichMan Mar 2025 #12
So you're upside down on your car loan. You're not alone. MichMan Mar 2025 #13
you can do better than NJCher Mar 2025 #15
Do you believe that the numbers have changed significantly since last Fall on the number of people underwater on loans? MichMan Mar 2025 #17
this issue is Tesla NJCher Mar 2025 #18
Not that there's anything more dangerous on the road. Kid Berwyn Mar 2025 #19

dem4decades

(13,675 posts)
1. What's the dollar amount you're willing to lose to rid yourself of a car you hate?
Fri Mar 21, 2025, 05:45 PM
Mar 2025

Just wondering, my guess is you'd be willing to take a 5k bath to be rid of the fucking thing.

And I say that not as a Tesla owner but as someone that didn't like a car.

piddyprints

(15,058 posts)
2. I took a $10k hit last year
Fri Mar 21, 2025, 06:01 PM
Mar 2025

On a car I bought the year before and absolutely hated. Decided to trade in for what I really wanted. I just wanted to get rid of it. I love my new car and it will likely be the last car I buy.

If I owned a Tesla, which is a very big IF because I had that Nazi’s number quite a while ago, I’d definitely be willing to take a $10k bath to ditch it.

MichMan

(16,625 posts)
10. Every car depreciates year after year.
Sat Mar 22, 2025, 08:06 AM
Mar 2025

Everyone knows this. Cars lose $5000 as soon as you drive it off the lot. All of them. 24% of the people trading in cars were upside down with the average amount owed being $6500.

https://www.usatoday.com/story/money/personalfinance/2024/10/16/upside-down-car-loans-americans-owe-record-amount/75686795007/

If you could buy a new car and trade it in three years later for the same price you paid, why wouldn't a buyer just buy a new one?

People trade in vehicles for all kinds of reasons; tens of thousands every day. Decided an EV wasn't for them, wanted something newer, bigger, smaller etc, etc. Got a promotion and wanted a fancier car, needed a pickup truck. People get bored and want something different. Not to mention the popularity of leasing which puts you in a new vehicle every few years anyway.

I'm the opposite as I keep cars 12 years and 225k miles. Develop an emotional attachment and familiarity with them. Haven't traded one in in over 30 years.

flvegan

(65,768 posts)
3. Likely to be further pushed by rising insurance rates on Teslas.
Fri Mar 21, 2025, 06:08 PM
Mar 2025

Which again, sucks for those folks that bought a Tesla prior to the realization that Elon is a shit human, and want to hang on to their current Tesla.

JPK

(929 posts)
4. I have a Chevy Volt
Fri Mar 21, 2025, 06:15 PM
Mar 2025

Since 99% of my driving is around town and usually way less than 50 miles per day, I have spent less than $200.00 on gas in the last 18 months. I spent $20k on it out the door. Already I have saved several thousand dollars on gas for my no longer owned Jeep Grand Cherokee. I love the Volt, and after the battery is drained I can run the gas engine and it will generate electricity for the electric drive motor until I have to stop and refill the 8.5 gal tank or plug it in overnight to recharge. Plus, I don't worry about people vandalizing ity because it's not a swasticar.

MichMan

(16,625 posts)
5. Tesla had 3.2 % of the entire US car market last year
Fri Mar 21, 2025, 09:31 PM
Mar 2025

Given that 1.4% of trade ins were Tesla's, that means people were trading them in less than other makes of cars

It was 4.2 % in 2023 and 3.8% in 2022

NJCher

(42,461 posts)
6. So?
Fri Mar 21, 2025, 11:28 PM
Mar 2025

I don't think that's relevant, mostly because you have to take the value of the car into consideration. You have to have some serious financial resources to take a hit on a Tesla, whereas you don't have to have such resources on a less expensive car.

You have to look at Tesla's trend by itself. There is no comparison in the decision-making process to trading in a Tesla vs trading in a Toyota Corolla, Nissan Sentra, or Honda Civic, for example.

snip from Washington Post:

Of all vehicles traded in at dealerships for new or used cars through March 16, 1.4 percent were Tesla cars from model year 2017 or newer — the highest share on record, according to data from U.S. car shopping website Edmunds, which analyzed purchases at traditional dealerships (but not direct-to-consumer brands). The data shows a steady increase: Last March, 0.4 percent of all vehicles traded in were Teslas. The figure rose to 0.8 percent in January and 1.2 percent in February.

https://www.washingtonpost.com/business/2025/03/21/tesla-trade-ins-elon-musk/

The relevant point is that people are trading them in increasing numbers.

MichMan

(16,625 posts)
7. From the OP link
Fri Mar 21, 2025, 11:55 PM
Mar 2025
Many car shoppers trade in their Tesla EVs for a newer model Tesla. Edmunds data didn’t account for those transactions.


NJCher

(42,461 posts)
8. How much is "many"?
Sat Mar 22, 2025, 12:17 AM
Mar 2025

I don’t see what this has to do with the fact that it’s easier to make this decision when the cost of the vehicle is considered.

MichMan

(16,625 posts)
9. They said they don't have that data, so a complete unknown
Sat Mar 22, 2025, 07:58 AM
Mar 2025

Making it nearly impossible to conclude anything of substance from the article

NJCher

(42,461 posts)
14. only the point you're trying to make
Sat Mar 22, 2025, 10:13 AM
Mar 2025

There's plenty of evidence; FWIW I had a job for one of the big 3 automakers and part of the job was looking at findings like this. It would have caused a major freakout.

MichMan

(16,625 posts)
16. I would freak out too if I used a report about trade ins based on incomplete or lack of data
Sat Mar 22, 2025, 12:47 PM
Mar 2025

The car has already been sold the first time; they already made their profit from it. The fact that a buyer is trading in a used car at all doesn't matter to them; it's all about what they do for their next purchase.

There are only 2 possibilities for a manufacturer when people are trading a car in.

1) People trading in your brand of cars to buy a different brand = not good (lost a customer)

2) People trading in your brand of cars to buy another one of the same brand = excellent (retained a customer and made another sale)

Since Edmunds was unable to provide any data on either of those two possibilities, their article or any conclusions thereof are meaningless.

NJCher

(42,461 posts)
20. just so you know
Sat Mar 22, 2025, 03:14 PM
Mar 2025

Automotive manufacturers do care about their dealership used car departments. They are concerned with the overall economic health of the dealership because if the dealer is not selling used cars, it takes away from the economic base the dealership needs to stay alive in the marketplace.

Have you ever read a dealership legal agreement? It doesn't sound like it.

MichMan

(16,625 posts)
21. I recognize your concern about Tesla dealers being profitable
Sat Mar 22, 2025, 03:24 PM
Mar 2025

Hopefully, they will remain successful for many years to come.

NJCher

(42,461 posts)
22. I'm not concerned about them
Sat Mar 22, 2025, 03:26 PM
Mar 2025

I hope the whole operation goes down in flames and that it takes Elongated with it.

MichMan

(16,625 posts)
13. So you're upside down on your car loan. You're not alone.
Sat Mar 22, 2025, 08:49 AM
Mar 2025
More Americans are upside down on their car loans, and the average amount they owe is at an all-time high, according to a new survey from car comparison site Edmunds.

In the three months ended in September, 24.2% of Americans who traded in their car toward a new vehicle purchase owed more on the trade-in than it was worth, which is considered "upside down" or "underwater," Edmunds said. That’s up from 23.9% in the prior three months and 18.5% a year ago. Additionally, the amount they owed on those trade-ins climbed to a record high of $6,458, with 22% owing at least $10,000 and 7.5% owing $15,000 or more, it said.


https://www.usatoday.com/story/money/personalfinance/2024/10/16/upside-down-car-loans-americans-owe-record-amount/75686795007/

MichMan

(16,625 posts)
17. Do you believe that the numbers have changed significantly since last Fall on the number of people underwater on loans?
Sat Mar 22, 2025, 12:52 PM
Mar 2025

I don't. If anything it may be worse.

Feel free to share the data showing otherwise

Kid Berwyn

(22,931 posts)
19. Not that there's anything more dangerous on the road.
Sat Mar 22, 2025, 03:13 PM
Mar 2025
Tesla Has the Highest Fatal Accident Rate of All Auto Brands, Study Finds

Tesla vehicles suffer fatal accidents at a rate that's twice the industry average, according to a new report.


— Road & Track

https://www.roadandtrack.com/news/a62919131/tesla-has-highest-fatal-accident-rate-of-all-auto-brands-study/
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