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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsTesla Trade-Ins Hit Record High As Elon Musk's Politics Alienate Drivers, New Data Says
More bad news for fleaon.
This story was published by the Essex County Daily Voice (NJ). It doesn't surprise me because there are a lot of Teslas around here, due to the fact that this is a very liberal, blue area. Parts of Essex County are quite wealthy, and the story's angle is people are trading Teslas in for other EVs.
Recently a friend was in my county and we went to dinner. She remarked on how many Teslas there were. I said probably not for long--and then today the Daily Voice published this very well researched article. The figures are national, not just local for NJ.
Also, there are numerous Tesla protests. The big ones are in Union, NJ, and Paramus, NJ. They get a good deal of attention and the one in Union got 400 protestors on March 12. There was another one on the 19th, for which I will check the figures and post back. Since pressure is only increasing on fleaon, it may have attracted even more protestors.
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Tesla owners are trading in their vehicles at record levels as criticism mounts against the company and billionaire CEO Elon Musk, according to new data.
Story by Chris Spiker 5h
snip
March has marked the highest-ever share of Tesla trade-ins toward new or used purchases at dealerships for other automakers, according to car shopping website Edmunds. The site, which receives more than 20 million monthly views, said interest in Tesla's brand is dipping and consumer loyalty is weakening.
Tesla's share of vehicle trade-ins from model year 2017 or later remained steady throughout 2024, starting at 0.5 percent in January and ending at 0.8 percent in December. That share has risen sharply in 2025, with Teslas now making up 1.4 percent of all trade-ins in March.
snip
Most of the traded-in Teslas have been swapped for other electric vehicles.
So far in 2025, EVs make up eight of the top 10 most-purchased new vehicles following a Tesla trade-in at a dealership. On the used side, many former Tesla owners are still buying Teslas, with the Model Y, Model S, and Model X topping the list.
Still, overall shopper interest in Tesla is declining. The company's new vehicle consideration on Edmunds fell to 1.8 percent in February its lowest point in more than two years.
snip
Many more depressing figures for Tesla at the link: https://dailyvoice.com/nj/newark/tesla-trade-ins-hit-record-high-as-musks-politics-alienate-loyal-drivers-new-data-says/
dem4decades
(13,675 posts)Just wondering, my guess is you'd be willing to take a 5k bath to be rid of the fucking thing.
And I say that not as a Tesla owner but as someone that didn't like a car.
piddyprints
(15,058 posts)On a car I bought the year before and absolutely hated. Decided to trade in for what I really wanted. I just wanted to get rid of it. I love my new car and it will likely be the last car I buy.
If I owned a Tesla, which is a very big IF because I had that Nazis number quite a while ago, Id definitely be willing to take a $10k bath to ditch it.
MichMan
(16,625 posts)Everyone knows this. Cars lose $5000 as soon as you drive it off the lot. All of them. 24% of the people trading in cars were upside down with the average amount owed being $6500.
https://www.usatoday.com/story/money/personalfinance/2024/10/16/upside-down-car-loans-americans-owe-record-amount/75686795007/
If you could buy a new car and trade it in three years later for the same price you paid, why wouldn't a buyer just buy a new one?
People trade in vehicles for all kinds of reasons; tens of thousands every day. Decided an EV wasn't for them, wanted something newer, bigger, smaller etc, etc. Got a promotion and wanted a fancier car, needed a pickup truck. People get bored and want something different. Not to mention the popularity of leasing which puts you in a new vehicle every few years anyway.
I'm the opposite as I keep cars 12 years and 225k miles. Develop an emotional attachment and familiarity with them. Haven't traded one in in over 30 years.
flvegan
(65,768 posts)Which again, sucks for those folks that bought a Tesla prior to the realization that Elon is a shit human, and want to hang on to their current Tesla.
JPK
(929 posts)Since 99% of my driving is around town and usually way less than 50 miles per day, I have spent less than $200.00 on gas in the last 18 months. I spent $20k on it out the door. Already I have saved several thousand dollars on gas for my no longer owned Jeep Grand Cherokee. I love the Volt, and after the battery is drained I can run the gas engine and it will generate electricity for the electric drive motor until I have to stop and refill the 8.5 gal tank or plug it in overnight to recharge. Plus, I don't worry about people vandalizing ity because it's not a swasticar.
MichMan
(16,625 posts)Given that 1.4% of trade ins were Tesla's, that means people were trading them in less than other makes of cars
It was 4.2 % in 2023 and 3.8% in 2022
I don't think that's relevant, mostly because you have to take the value of the car into consideration. You have to have some serious financial resources to take a hit on a Tesla, whereas you don't have to have such resources on a less expensive car.
You have to look at Tesla's trend by itself. There is no comparison in the decision-making process to trading in a Tesla vs trading in a Toyota Corolla, Nissan Sentra, or Honda Civic, for example.
snip from Washington Post:
Of all vehicles traded in at dealerships for new or used cars through March 16, 1.4 percent were Tesla cars from model year 2017 or newer the highest share on record, according to data from U.S. car shopping website Edmunds, which analyzed purchases at traditional dealerships (but not direct-to-consumer brands). The data shows a steady increase: Last March, 0.4 percent of all vehicles traded in were Teslas. The figure rose to 0.8 percent in January and 1.2 percent in February.
https://www.washingtonpost.com/business/2025/03/21/tesla-trade-ins-elon-musk/
The relevant point is that people are trading them in increasing numbers.
MichMan
(16,625 posts)NJCher
(42,461 posts)I dont see what this has to do with the fact that its easier to make this decision when the cost of the vehicle is considered.
MichMan
(16,625 posts)Making it nearly impossible to conclude anything of substance from the article
NJCher
(42,461 posts)There's plenty of evidence; FWIW I had a job for one of the big 3 automakers and part of the job was looking at findings like this. It would have caused a major freakout.
MichMan
(16,625 posts)The car has already been sold the first time; they already made their profit from it. The fact that a buyer is trading in a used car at all doesn't matter to them; it's all about what they do for their next purchase.
There are only 2 possibilities for a manufacturer when people are trading a car in.
1) People trading in your brand of cars to buy a different brand = not good (lost a customer)
2) People trading in your brand of cars to buy another one of the same brand = excellent (retained a customer and made another sale)
Since Edmunds was unable to provide any data on either of those two possibilities, their article or any conclusions thereof are meaningless.
NJCher
(42,461 posts)Automotive manufacturers do care about their dealership used car departments. They are concerned with the overall economic health of the dealership because if the dealer is not selling used cars, it takes away from the economic base the dealership needs to stay alive in the marketplace.
Have you ever read a dealership legal agreement? It doesn't sound like it.
MichMan
(16,625 posts)Hopefully, they will remain successful for many years to come.
NJCher
(42,461 posts)I hope the whole operation goes down in flames and that it takes Elongated with it.
Emile
(40,596 posts)MichMan
(16,625 posts)Tesla was not one of the top ones from last year however
https://cars.usnews.com/cars-trucks/advice/cars-with-the-fastest-depreciation
MichMan
(16,625 posts)In the three months ended in September, 24.2% of Americans who traded in their car toward a new vehicle purchase owed more on the trade-in than it was worth, which is considered "upside down" or "underwater," Edmunds said. Thats up from 23.9% in the prior three months and 18.5% a year ago. Additionally, the amount they owed on those trade-ins climbed to a record high of $6,458, with 22% owing at least $10,000 and 7.5% owing $15,000 or more, it said.
https://www.usatoday.com/story/money/personalfinance/2024/10/16/upside-down-car-loans-americans-owe-record-amount/75686795007/
NJCher
(42,461 posts)2024.
MichMan
(16,625 posts)I don't. If anything it may be worse.
Feel free to share the data showing otherwise
NJCher
(42,461 posts)Not interested in discussing anything else.
Kid Berwyn
(22,931 posts)Tesla vehicles suffer fatal accidents at a rate that's twice the industry average, according to a new report.
Road & Track
https://www.roadandtrack.com/news/a62919131/tesla-has-highest-fatal-accident-rate-of-all-auto-brands-study/