Its written pretty badly.

Its American Home Supply. A rival of Home Depot and Lowes.

I thought Home Depot was going belly up because nobody wants to deal with ICE in their parking lots.

Thanks

It is called mismanagement.

Thus is not Home Depot or Lowes.
It's a small company that is a "rival" of those 2.
And when I say small, I mean small! HD has 30,000 times the revenue of North American Building Supply.
They're so small I doubt who the CEO supports politically has ever made the news.

Way down in the article we find out that the company declaring bankruptcy is a regional competitor to Home Depot and Lowe’s called North American builders Supply.

The headline made it look like Home Depot, a rival of Lowes, was filing.
BTW: this is a $5 million company.
It's a shame that this happened but this is a quite small company.
I think it's unsurprising that a small business would take the beating from these silly tariffs.

signed,
HD Lowes

Was preparing to celebrate but was dubious so I actually read the article. Though the info of the impact of the tariffs on new homes is useful if you choose to engage w numbskulls on SM blaming housing increases on libs this or that.

Not sure why the OP decided to edit/leave it out, or if it was changed in the interim on the website

Home Depot and Lowes are each hundreds of times larger.

..versus Let's eat, Gramma.

Please resist misguided anti-commanism ..

In other words, Trump proves he is a fucking idiot with his tariffs.

HD and/or Lowes is NOT filing for bankruptcy - it was a misleading headline

You have to go down to paragraph 7 just to find the name of the company the headline is referencing.

And to compound that, is a company with less than a million dollars in assets and liabilities and fewer than 50 employees really a "rival" to Home Depot and Lowe's? "Local company files bankruptcy in the face of Trump's tariffs" is a perfectly acceptable headline, guys!

I am all for conversations about the rising prices of materials and goods - absolutely.

But this "journalism" is not it.

I read that headline thinking, "Oh shit, is Ace Hardware going under or something?" Which I'm going to assume was the purpose.

It’s eye catching, but misleading.

So should a whole lot of other so-called journalists.

They only have one retail location some where in Illinois. So they are really only a rival for at most one Home Depot and one Lowe's store

The retailer in question is North American Builder's Supply. A regional like LaValley up here in New England. Their financial troubles are a pity since the regionals usually service underserved areas. Beyond that, they're an ankle biter compared to Depot and Lowes.

If our local Ace doesn't have something, I usually shop LaValley since they're closer, competitively priced, and service is second to none. Like our local Ace, the guys there know what the hell they're talking about. Depot is 45 minutes away. Lowes is 2 hours in either direction. That doesn't bother me one bit.

Idiotic headline leaves that out.

And they had zero copper fittings in the copper fittings department. You had to special order faucet grease.

I am so tired of cryptographic and treasure hunt style clickbait headlines and titles.

It’s clickbait by The Street