U.S. Immigration and Customs Enforcement officials are planning to spend $100 million over a one-year period to recruit gun rights supporters and military enthusiasts through online influencers and a geo-targeted advertising campaign, part of what the agency called a “wartime recruitment” strategy it said was critical to hiring thousands of new deportation officers nationwide, according to an internal document reviewed by The Washington Post.

The spending would help President Donald Trump’s mass-deportation agenda dominate media networks and recruitment channels, including through ads targeting people who have attended UFC fights, listened to patriotic podcasts or shown an interest in guns and tactical gear, according to a 30-page document distributed among officials this summer detailing ICE’s “surge hiring marketing strategy.”

The Department of Homeland Security has spoken publicly about its fast-tracked effort to significantly increase ICE’s workforce by hiring more than 10,000 new employees, a surge promoted on social media with calls for recruits willing to perform their “sacred duty” and “defend the homeland” by repelling “foreign invaders.” The agency currently employs more than 20,000 people, according to ICE’s website.

But the document, reported here for the first time, reveals new details about the vast scale of the recruitment effort and its unconventional strategy to “flood the market” with millions of dollars in spending for Snapchat ads, influencers and live streamers on Rumble, a video platform popular with conservatives. Under the strategy, ICE would also use an ad-industry technique known as “geofencing” to send ads to the phone web browsers and social media feeds of anyone who set foot near military bases, NASCAR races, college campuses, or gun and trade shows.