DNC uses final leg of Taylor Swift's Eras tour to energize young voters

Source: NBC News

Oct. 18, 2024, 7:15 AM EDT


The Democratic National Committee is using the last stretch of Taylor Swift’s Eras Tour to urge young people to vote for Vice President Kamala Harris. Swift, who endorsed Harris, the Democratic presidential nominee, in September, is set to perform at Hard Rock Stadium in Miami Gardens, Florida, on Friday, Saturday and Sunday.

In conjunction with her shows, the DNC announced that it is launching a Taylor Swift-themed “I Will Vote” campaign across Florida and other battleground states. The campaign includes Snapchat filters and advertisements that will direct Swifties and others to IWillVote.com, which provides information about voting, registration and other questions young people may have about the election.

Trump and Harris are deadlocked, according to NBC News’ latest national poll, released Sunday. Democrats hope meeting Gen Z voters where they are will help give them a boost before Election Day. “Democrats are reaching out to young voters where they are, from concert venues to social media platforms, to make sure they have the resources they need to cast their ballot,” DNC Communications Director Rosemary Boeglin said in a news release.

“We’re not taking any vote for granted, and we’ll continue to make sure young voters across the country know everything that’s at stake and the stark contrast between Vice President Harris’ New Way Forward and Donald Trump’s Project 2025 agenda,” she said.

Read more: https://www.nbcnews.com/tech/taylor-swifts-eras-tour-miami-dnc-youth-voter-campaign-rcna176005