Elon Musk sued by "Blade Runner 2049" producers over Robotaxi imagery
Last edited Tue Oct 22, 2024, 10:29 AM - Edit history (1)
Source: Axios
7 hours ago
Elon Musk, Tesla and Warner Brothers Discovery are being sued by "Blade Runner 2049" production firm Alcon Entertainment for alleged copyright infringement, which accused them on Monday of "a massive economic theft."
The big picture: Alcon alleges the defendants used an AI-generated image like the one from "Blade Runner 2049" to promote Tesla's robotaxi concept at Warner Bros. Discovery's studio lot in Burbank, California, earlier this month after it denied their request to use "an iconic still" from the 2017 movie at the event.
Zoom in: The production company alleges in the suit, filed on Monday in federal court in Los Angeles, that the event used an image that was reminiscent of a scene involving Ryan Gosling's character looking into an apocalyptic world in the sequel to the 1982 sci-fi classic "Blade Runner."
It was displayed for 11 seconds as Musk mentioned "Blade Runner" and "a specifically 'apocalyptic' future" as he touted the Tesla Cybercab, which he said would go into production before 2027. These are "specifically evocative of BR2049, and not of the 1982 Picture," the suit states.
Driving the news: Alcon said it did not want to be affiliated with Musk or Tesla due to the billionaire's "highly politicized, capricious and arbitrary behavior, which sometimes veers into hate speech.
"If, as here, a company or its principals do not actually agree with Musk's extreme political and social views, then a potential brand affiliation with Tesla is even more issuefraught." The company said the "false affiliation" between "Blade Runner 2049" and Tesla "is irreparably entangled in the global media tapestry, all as Defendants knew would inevitably happen, and amplifying the damage and confusion risks."
Read more: https://www.axios.com/2024/10/22/elon-musk-sued-blade-runner-2049-robotaxi-ai-imagery
ETA - Link to copy of SUIT (PDF) - https://storage.courtlistener.com/recap/gov.uscourts.cacd.945374/gov.uscourts.cacd.945374.1.0.pdf
Omnipresent
(6,342 posts)PJMcK
(22,886 posts)Why do Republicans have so little respect for intellectual property rights? They certainly hold dear their physical property and monetary rights.
They consistently use songs without permission. They appropriate imagery and words without acknowledgment. Trump even created a fake AI poster of Taylor Swift endorsing him, (that backfired when Ms. Swift turned around and endorsed VP Harris!).
Music and art ain't free!
BumRushDaShow
(142,277 posts)Their credos: "It's easier to beg forgiveness than ask permission".
durablend
(7,982 posts)More like "That was mine anyway so the hell with you"
BumRushDaShow
(142,277 posts)Jirel
(2,259 posts)SMDH at all the people who are talking about copyright here. There is no copyright to a general look and feel of a photo, painting, film, etc. This is literally what both artists were hired to do by endless corporate clients, as well as what AI was created to do - create images evocative of another famous image without dealing with copyright issues.
Much as I hate AI and the MuskRat, this was a perfectly legit move. Alcon does not own the right to anything under the sun that simply looks like its movie. It owns its movie, and its digital and material artwork, not the general idea for anything with similar lighting, color scheme, etc.
Interestingly, the linked article doesnt show the 2 images. Here is a link that does:
https://petapixel.com/2024/10/22/elon-musk-and-tesla-sued-for-using-ai-generated-blade-runner-2049-images-at-robotaxi-event-cybercab-alcon/
You can clearly see the Tesla image is not the movie. Same general lighting scheme? Yes. Same general kind of reddish dirt on the ground? Yes. The AIs is more dramatic - looks really good. Same concept of a cityscape rising on the horizon? Yes, with a totally different set of computer generated buildings, and none of the other constructions seen in the movie. The back of a lone male figure in both? Yes, dressed differently, with the AI version being obviously cartoonish. Its not the same image. There is a huge difference between copyright infringement and inspired by.
Should Alcon feel pretty salty about it? Sure. They dont want MuskRat and Tesla associated with their movie in any way. But suing because they dont want anyone (especially MuskRat) using their idea for a cool looking piece of art with a certain color scheme? Nah. They might have more of an argument about BRAND confusion if the image was similar to their logo or a piece of film added to the beginning all their distributed movies like the MGM lion or the 20th Century Fox searchlight clips, which would be their branding.
This is not the first time such controversies have erupted. Sci-fi and fantasy book covers have been playing these games for decades. Back in the 1980s or 1990s if you couldnt afford Michael Whelan to paint you a dragon-themed book cover with glowing golden light? No problem! Hire a kid out of art college, throw them the Whelan image you love, and tell them to make it just like that, but with these few little changes, then pay the kid peanuts as they desperately fight their way into a career doing book covers. Currently, you see it a lot with games, like Magic card images, or band t-shirts (especially heavy metal). The industry doesnt try to fight it out with copyright infringement suits, by the way. The practices became so rampant that its covered in contracts, and publishers often try to do the right thing to avoid stupid conflicts, like when Wizards Of The Coast was confronted with one of its contracted artists copying bits and pieces, or even large portions, of multiple other artists work. It wasnt a copyright issue, but the artist was suspended from doing further work for the company.
BumRushDaShow
(142,277 posts)The complaint states this in the summary -
Edward M. Anderson (STATE BAR NO. 198183)
edward@andersonyehlaw.com
Regina Yeh (STATE BAR NO. 266019)
regina@andersonyehlaw.com
1055 E. Colorado Blvd. Ste 500
Pasadena, California 91106
Telephone: (626) 204-4092 Facsimile: (888) 744-0317
Attorneys for Plaintiff
ALCON ENTERTAINMENT, LLC
UNITED STATES DISTRICT COURT
CENTRAL DISTRICT OF CALIFORNIA, WESTERN DIVISION
ALCON ENTERTAINMENT, LLC,
a Delaware Limited Liability
Company,
Plaintiff,
v.
TESLA, INC., a Texas Corporation;
ELON MUSK, an individual;
WARNER BROS. DISCOVERY,
INC., a Delaware Corporation;
Defendants.
CASE NO.
COMPLAINT FOR:
1) DIRECT COPYRIGHT
INFRINGEMENT;
2) VICARIOUS COPYRIGHT
INFRINGEMENT;
3) CONTRIBUTORY
COPYRIGHT
INFRINGEMENT;
AND
4) FALSE ENDORSEMENT IN
VIOLATION OF 15 U.S.C. §
1125(a)(1)(A)
DEMAND FOR JURY TRIAL
(snip)
SUMMARY OF DISPUTE
2. Defendants requested permission to use an iconic still image (Exhibit
A) from Alcons Blade Runner 2049 motion picture (BR2049 or the Picture)
to promote Teslas new fully autonomous cybercab in an October 10, 2024 event
that was livestreamed worldwide from WBDIs Burbank, California studio lot.
Alcon refused all permissions and adamantly objected to Defendants suggesting
any affiliation between BR2049 and Tesla, Musk or any Musk-owned company.
Defendants then used an apparently AI-generated faked image to do it all anyway.
(snip)
(they'll probably settle like what happens with most of these types of cases)