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BumRushDaShow

(148,645 posts)
Tue Feb 11, 2025, 05:42 AM Feb 11

News influencers favored Trump over Harris during campaign, study finds

Source: AP

Updated 4:37 PM EST, February 10, 2025


NEW YORK (AP) — Americans who followed news influencers during the presidential campaign were more likely to hear positive reports about Donald Trump than they were about Kamala Harris, a study has revealed.

Influencers reviewed by the Pew Research Center talked about Trump and Harris on social media about equally, but there were more posts about Trump and they tended to be more favorable.

Pew said roughly 20% of Americans regularly get news from influencers — podcasters, commentators and the like — and about two-thirds said it helps them better understand things. Pew analyzed more than 150,000 posts from about 500 influencers, defined as those who regularly comment on current events and have at least 100,000 followers on some combination of Facebook, Instagram, TikTok, X or YouTube.

Trump courted this youth-oriented sector more actively than Harris did during the campaign. He was interviewed by the popular podcaster Joe Rogan, for example, while Harris did not get an appearance there. The study found an equal amount of influencers — 42% — were critical of either the Republican or Democratic candidate for president.

Read more: https://apnews.com/article/trump-harris-news-influencers-265d97b53be42f03dc7804c58fb9a6f5



Link to Pew Research Center STUDY - How news influencers talked about Trump and Harris during the 2024 election
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News influencers favored Trump over Harris during campaign, study finds (Original Post) BumRushDaShow Feb 11 OP
Who are news influencers??? elleng Feb 11 #1
Social media personalities, most of whom are dumbfucks. Karasu Feb 11 #2
:You said it all. mdbl Feb 11 #15
A special "No Shit, Sherlock!" award for Pew Research Center. Paladin Feb 11 #3
Somebody needed to actually "measure it" by collecting data BumRushDaShow Feb 11 #6
In New York City, supposedly a liberal bastion, there are only two radio talk show stations. no_hypocrisy Feb 11 #4
it's absolutely nauseating anyone gave this traitor and criminal and total rogue positive coverage LymphocyteLover Feb 11 #5
Pay some people enough and they'll say anything n/t Vogon_Glory Feb 11 #7
true... but how many gave Orange Hitler a tongue bath for free? LymphocyteLover Feb 11 #17
No one ever stopped talking about that guy. LisaM Feb 11 #9
Finding progressive radio in San Francisco is far and few between. Which is pathetic for one of the most progressive JohnSJ Feb 11 #10
We used to have Green 960 and when President Obama got elected Clear channel got rid if it ! kimbutgar Feb 11 #27
I know. Even KGO had a nice selection of progressive hosts, then Cumulus bought JohnSJ Feb 11 #29
"In New York City, supposedly a liberal bastion, there are only two radio talk show stations." BumRushDaShow Feb 11 #11
I listen to WBLS. It's mostly news with no format for no_hypocrisy Feb 11 #12
WBLS always had music on FM BumRushDaShow Feb 11 #14
It's been at least 40 years of that crap maxrandb Feb 11 #18
Let me change the title for you. "Sexist, racist news influences favored the deviant over VP Harris" JohnSJ Feb 11 #8
What are the words I'm searching for? Bettie Feb 11 #13
If I follow this report to its logical conclusion maxrandb Feb 11 #16
Humanity was, is and always will be doomed lonely bird Feb 11 #21
"News influencers" FailureToCommunicate Feb 11 #19
So... lonely bird Feb 11 #20
Yes, AP had their lips firmly attached travelingthrulife Feb 11 #22
I made a post about this a day or two ago in "The Way Forward". Hellbound Hellhound Feb 11 #23
We have a (perhaps noble but detrimental) issue of spending money ON HELPING people BumRushDaShow Feb 11 #24
The problem isn't "Spending Money", the problem is there's a market for right wing outrage. Hellbound Hellhound Feb 11 #25
"The problem isn't "Spending Money", the problem is there's a market for right wing outrage." BumRushDaShow Feb 11 #30
Musk spent a quarter billion to make it so. Kid Berwyn Feb 11 #26
Golly gee whiz, I had no idea. n/t malthaussen Feb 11 #28

Paladin

(29,692 posts)
3. A special "No Shit, Sherlock!" award for Pew Research Center.
Tue Feb 11, 2025, 06:44 AM
Feb 11

More positive reports on trump, rather than Harris? Yeah, so we noticed. Thanks for nothing, news influencers.

BumRushDaShow

(148,645 posts)
6. Somebody needed to actually "measure it" by collecting data
Tue Feb 11, 2025, 07:08 AM
Feb 11

It's one thing just spouting what we "see" and "perceive" and another that actually PROVES it.

no_hypocrisy

(50,575 posts)
4. In New York City, supposedly a liberal bastion, there are only two radio talk show stations.
Tue Feb 11, 2025, 06:47 AM
Feb 11

And both of them were WTRUMP and still are. All hosts and all news about Trump.

It had to be worse in the Red States.

LymphocyteLover

(7,503 posts)
5. it's absolutely nauseating anyone gave this traitor and criminal and total rogue positive coverage
Tue Feb 11, 2025, 06:50 AM
Feb 11

LisaM

(29,031 posts)
9. No one ever stopped talking about that guy.
Tue Feb 11, 2025, 07:35 AM
Feb 11

Even two summers ago, we were driving up to the ferry and were listening to NPR and even then "Fresh Air" (substitute host) and the show that came after it were blathering on and on about him, even though the coverage couldn't be construed as positive. I finally asked to change to another station.

He's like the two-year old at a daycare that the providers have to chase around the room constantly shouting his name so he won't hurt other kids. Anyone dropping by would just hear the troublemaker's name being shouted over and over.

Musk is the same and J.D. Vance is the mean little kid who does sneaky things behind everyone's back and then lies about it.

JohnSJ

(97,981 posts)
10. Finding progressive radio in San Francisco is far and few between. Which is pathetic for one of the most progressive
Tue Feb 11, 2025, 07:36 AM
Feb 11

cities in the country.




kimbutgar

(24,478 posts)
27. We used to have Green 960 and when President Obama got elected Clear channel got rid if it !
Tue Feb 11, 2025, 01:44 PM
Feb 11

the station had high ratings and used to have events with the progressive broadcasters. Thom Hartman, Rachel Maddow, Stephanie Miller, and Ed Schulz I saw in person in panel discussions formats and the rooms were full of attendees. I pay now to listen to Sirius xm and the progress channel.

BumRushDaShow

(148,645 posts)
11. "In New York City, supposedly a liberal bastion, there are only two radio talk show stations."
Tue Feb 11, 2025, 07:37 AM
Feb 11

Am guessing that you don't listen to black talk radio?

WWRL 1600 NYC (now also dubbed the Black Information Network). In the past, WLIB in NYC hosted black talk programming, but eventually went through multiple format changes as the station went through a series of sales. Used to listen to both (mostly at night when I could pick them up) here in Philly. Of course nowadays, this programming is being streamed too. One of the biggest hosts over the years was Bob Law (who has now pretty much retired).

And probably one of the most well-known NYC hosts is Al Sharpton, who we obviously see on air on MSNBC but who for years before getting involved in TV, had and still has a radio program - Keepin' It Real which does run on WLIB in NY in a designated (non-live) slot, but is syndicated nationwide on a myriad of stations.

The RW loon takeover of talk radio has been going on for the past 40 years to the point where about the only place you could find "liberal/progressive" talk WAS (and still is) black talk radio.

no_hypocrisy

(50,575 posts)
12. I listen to WBLS. It's mostly news with no format for
Tue Feb 11, 2025, 08:10 AM
Feb 11

talk, e.g., with callers. When 1600 was WWRL, they had callers.

BumRushDaShow

(148,645 posts)
14. WBLS always had music on FM
Tue Feb 11, 2025, 08:59 AM
Feb 11

and whenever I was driving up in the area, I would switch to it. FM usually has a range of about 50 miles so can't pick it up here in Philly, which is about 90 miles away. Obviously it is also streamed now. I have one of those old "lifetime" subs from the TuneIn App (that they are still honoring for a particular tier nowadays after something like 25 years), and I think they are on that plus obviously streaming from their website.

maxrandb

(16,361 posts)
18. It's been at least 40 years of that crap
Tue Feb 11, 2025, 09:54 AM
Feb 11

I was stationed in the Central Valley in California in 2000. One time, I decided to do the drive down to Coronado to embark on my Navy Aircraft Carriers 2 week shakedown cruise.

On I-5, there were spots where you could get multiple AM Radio Stations signals. I hit the "scan" button on the radio, and one after another, as my radio auto-tuned to available stations, there was nothing but "Rush, Rush, Rush, Rush, Rush, Cookie-Cutter Rush Wanabee, Rush, and Rush"...(the racist moron, not the Canadian Rock Band). Think I realized then we were fucked as a country.

Thankfully, I had just gotten the remastered Quadrophenia CD.

JohnSJ

(97,981 posts)
8. Let me change the title for you. "Sexist, racist news influences favored the deviant over VP Harris"
Tue Feb 11, 2025, 07:29 AM
Feb 11

Bettie

(17,921 posts)
13. What are the words I'm searching for?
Tue Feb 11, 2025, 08:26 AM
Feb 11

OH yeah, No shit Sherlock! What a shocking story, no one knew that except, um, EVERYONE!

maxrandb

(16,361 posts)
16. If I follow this report to its logical conclusion
Tue Feb 11, 2025, 09:42 AM
Feb 11

The message is that Dems need to find somewhat attractive people (in a 3AM at White Castle sort of way), have them hike up their skirts, or put on a "wife-beater" T-shirt, and talk about their handjob/blowjob preferences on Tik-Tok, but do so from a more progressive/liberal viewpoint?

Humanity has had a nice 6 billion year, or 6 thousand year (depending on which "influencer" you get your news from) run.

Here I was just thinking that my dad was the most sarcastic man I ever met....it runs in the family.

lonely bird

(2,143 posts)
21. Humanity was, is and always will be doomed
Tue Feb 11, 2025, 10:44 AM
Feb 11

Btw, sarcastic, Ohioan and a Who fan. I knew there was a reason I liked you.

lonely bird

(2,143 posts)
20. So...
Tue Feb 11, 2025, 10:42 AM
Feb 11

Using Trump’s rationale the Democratic Party should sue every one of the “influencers”.

23. I made a post about this a day or two ago in "The Way Forward".
Tue Feb 11, 2025, 11:03 AM
Feb 11

Essentially, the rightwing owns the "infosphere" and the few leftwing "news influencers" out there are plagued by scandals and extremist views. For every left-wing video there's fifty right-wing videos or more, and the only way to balance that is to do the work ourselves.

BumRushDaShow

(148,645 posts)
24. We have a (perhaps noble but detrimental) issue of spending money ON HELPING people
Tue Feb 11, 2025, 11:23 AM
Feb 11

and the GOP does the opposite. And that means we devote less money on "flooding the zone" with our own messaging because we feel it is a waste of money when it could go to helping the unhoused or those in food deserts, etc.

Harris/Walz even attempted to close that gap and the RW and LW response was to ridicule the campaign about how "a billion was spent" on doing just that type of thing (while ignoring that Muskrat ALONE spent 1/4 $billion on outreach and "messaging" and one can then tack on all the OTHER billion or so the GOP had in dark money spending).

Over the years here on DU, we have had a large number of people loudly dismiss "AM radio", where the RW noise machine first got started via syndicated programming on hundreds and hundreds of small AM radio stations. That is still there but has now been supplemented with the internet through streaming services, and has evolved into "podcasts" and other political-messaging infotainment that takes place within apps like TikTok.

25. The problem isn't "Spending Money", the problem is there's a market for right wing outrage.
Tue Feb 11, 2025, 11:34 AM
Feb 11

Harris outspent Trump by almost 300% but still lost and was STILL in debt, while Trump ended with a budget surplus. Why?

FREE ADVERTISING. People like you and me going out there, establishing, and producing content that supports Democrats. Look at Rogan for instance. Trump got three free hours of exposure on the most viewed social media news influencer in the world; 50 million free eyes. No money spent. Everything gained for no loss. In the meantime, we... What was that one thing Harris did, "Call Her Daddy"? That netted less than 200k views in over four months? I know indie singers who still work at McDonalds who have more views on a four month old video. And the campaign spent half a mil on that alone.

Hell, around half of the campaign budget went to the campaign staffers.


It's not about money, because clearly, no matter how much money we spend, we simply don't have the Influencer presence needed to solidify Democratic messaging. The second any Dem opens their mouth... Take for instance the recent "USAID" protest in front of the building... There's ten dozen videos mocking them. Uncut, unedited footage, and it looks BAD for us I.E. Schumer's "We Will Win" chant. And those videos reach hundreds of millions, and spawn their own reaction videos that reach tens of thousands more.


We've lost the primary newscasting demographic for the young and middle aged and until we recognize that, and counter it, we're going to be in for a long, bad time.

BumRushDaShow

(148,645 posts)
30. "The problem isn't "Spending Money", the problem is there's a market for right wing outrage."
Tue Feb 11, 2025, 06:57 PM
Feb 11

Oh we have "outrage" but we don't wallow in it like the RW loons. That is why we are better at governing because we have learned how to cope. I think what we all saw during the pandemic - and notably, the BLM protests, establishes that.

We just don't wallow in our "outrage" and we prefer to move on and try to live "mentally healthy" lives.

Harris outspent Trump by almost 300% but still lost and was STILL in debt, while Trump ended with a budget surplus. Why?


Actually, I don't believe we outspent them. If you think all of those "RW influencers" did what they did for free... well there's that bridge I have a brochure for, that is for sale.

Don't believe their financial filings because as you can see happening before your eyes, they lie, cheat, and steal. It's comes naturally to them. And that would naturally bubble over in their spending reports, which are probably fraudulent. You see signs of that with the continual offering of crap that they are selling to their base to raise money. It's an endless cycle of enrichment.

FREE ADVERTISING. People like you and me going out there, establishing, and producing content that supports Democrats. Look at Rogan for instance. Trump got three free hours of exposure on the most viewed social media news influencer in the world; 50 million free eyes. No money spent. Everything gained for no loss. In the meantime, we... What was that one thing Harris did, "Call Her Daddy"? That netted less than 200k views in over four months? I know indie singers who still work at McDonalds who have more views on a four month old video. And the campaign spent half a mil on that alone.


As I noted, I doubt that "exposure" was "for free". Very few RWers do anything "gratis" or "pro bono". If anything, we are the ones who do that.

Hell, around half of the campaign budget went to the campaign staffers.


Ground game always is needed and should necessarily be funded.

It's not about money, because clearly, no matter how much money we spend, we simply don't have the Influencer presence needed to solidify Democratic messaging. The second any Dem opens their mouth... Take for instance the recent "USAID" protest in front of the building... There's ten dozen videos mocking them. Uncut, unedited footage, and it looks BAD for us I.E. Schumer's "We Will Win" chant. And those videos reach hundreds of millions, and spawn their own reaction videos that reach tens of thousands more.


I think people are out there but they are NOT "into politics". Again, I firmly believe these RW "influencers" are very much PAID to do what they are doing. The GOP's mindset is that even if something looks like it will not turn a profit right away and is becoming a money pit generating a "loss" of revenue, etc, they will continue to do it anyway and consider it "a donation for the cause" in order to keep their "messaging" out there over the long term - years and years. They certainly did that with the "Washington Times" as an example (which was losing money big time for years before finally turning a profit).

Alternately, we won't keep our attempts going long enough to make a difference (see Air America). And then when we do have outlets, what do you hear (including here on DU)? "You can't live in a 'bubble'" and other finger-wagging.

Well they have done nothing but manufacture a "fictional bubble", to the point where their repetitive description of what was supposedly going on in that bubble, has been believed to be actual "reality" to them.

They were told "the economy is 'bad and failing'" despite record job hiring reports, GDP, etc., and they unequivocally "see" (hallucinate that) the U.S. in the middle of an "economic collapse".

Meanwhile we keep saying "but 'kitchen table issues'" and THEY are saying - "get the women back in the kitchen, the n*****s back doing menial work (their definition of a "black job" ), and get the non-Europeans the hell out of this country".

I know the below has been posted frequently on DU (and I posted it recently in fact), but I think this short describes how THEY operate (and even includes a depiction of the types of "hallucination" that happen with their repetitive exhortations and eventual "belief about what this world looks like" (this came out almost 15 years ago) -



We've lost the primary newscasting demographic for the young and middle aged and until we recognize that, and counter it, we're going to be in for a long, bad time.


I don't think they are "lost". They are still young enough and not "set in their ways" like older folk (including myself). As I noted, they were out there at the BLM protests and have been out there with the gun violence protests. But they are also hearing "mixed messages" coming from our side in terms of generational "get off my lawn" and "wait your turn" type exhortations - and I see it here on DU.

The rejection of the newest slang (like "drop" ) is rampant and OMG, you can do a search here to see what was originally said about the term "woke" a couple years ago (despite many DUers trying to explain it to other DUers), before the RW loons took it, and ran with it as an anti-minority strategy, and then more DUers finally "got it". But during that confusion period, we lost time.

I think we'll figure it out but it's difficult for many to see clearly right now due to some raw emotions, not just about the election, but the aftermath that we are experiencing right now, and the lashing out is to be expected.
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