Canadian government launches billboards in multiple U.S. states touting anti-tariff messages

Source: CBS News

Updated on: March 27, 2025 / 5:55 PM EDT


Canadian officials are making their voices heard against tariffs through digital billboards in multiple states. Billboards such as those spotted in the Metro Detroit area this week read, "Tariffs are a tax on your grocery bill."

CBS News Detroit reached out to the Government of Canada, which paid for the ad, on Wednesday. John Babcock, spokesperson for Global Affairs Canada, sent a statement Thursday, saying that the billboards were placed in Arizona, Colorado, Florida, Georgia, Michigan, Minnesota, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania and Wisconsin, as well as Washington, D.C., and surrounding areas.

"The Government of Canada has launched an educational campaign to inform Americans of the economic impacts of tariffs. The campaign is a strategic investment in Canada's long-term economic interests, and its trade relationship with the United States," Babcock said. "Tariffs are a tax on hard-working Americans in their daily lives. They lead to increased costs on everyday essentials, including fuel and groceries. The purpose is to increase the understanding of the American public and to counter misinformation."

President Trump's tariffs were answered by Canada, who then implemented tariffs against the United States. Mr. Trump proposed 25% tariffs on the country and on all steel and aluminum imports. In response, Canada threatened to implement nearly $21 billion in retaliatory tariffs.

Read more: https://www.cbsnews.com/news/canadian-government-launches-billboards-protesting-tariffs/