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Bernardo de La Paz

(60,320 posts)
Thu May 8, 2025, 01:02 PM May 2025

Egg lovers can't get a break. Vital Farms to raise prices because of tariffs.

Source: Market Watch via MSN

Vital Farms Inc. which bills itself as the top U.S. brand of pasture-raised eggs, said Thursday that while it was relatively insulated from the tariffs announced by the Trump administration, it won’t be totally immune.

The tariffs will raise costs by increasing prices of various commodities, including steel, and could also affect the purchasing behavior of its customers, the company said.

“We’ve announced to our retailer partners a modest, low-double-digit percentage-price increase for our shell-egg products that will go into effect this month,” Chief Executive Russell Diez-Canseco said, according to a FactSet transcript of the company’s earnings call with analysts.

In its quarterly filing Thursday, the company listed Kroger Co. Target Corp. Amazon.com Inc.’s Whole Foods and Sprouts Farmers Market Inc. as retail partners where it had a “strong presence.”

Read more: https://www.msn.com/en-us/money/companies/egg-lovers-can-t-get-a-break-vital-farms-to-raise-prices-because-of-tariffs/ar-AA1EpSRS

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Egg lovers can't get a break. Vital Farms to raise prices because of tariffs. (Original Post) Bernardo de La Paz May 2025 OP
Last carton of Vital Farms I purchased was 5.62 at the evil empire, and 14 niyad May 2025 #1
The "same" type of Vital Eggs carton was $5.62 and then $14??? So they're giving Amazon a big price break? Or was it a LauraInLA May 2025 #5
What does amazon have to do with it? walmart 5.62 and king soopers 14 the niyad May 2025 #7
Sorry -- I thought Amazon was the evil empire ;). I was just surprised by the huge price diff and wondered if they LauraInLA May 2025 #9
Not a problem. wally world was the evil empire to me before amazon, niyad May 2025 #11
There are so many Miguelito Loveless May 2025 #17
Evil empire laughing all the way to the bank (TikTok Remix Song) IronLionZion May 2025 #21
Now $10.99 from Whole Foods through Amazon. quaint May 2025 #2
You didn't need to. maxsolomon May 2025 #10
I did not give up eggs due to cost. quaint May 2025 #16
8.99 per 2 cartons pack at costco. niyad May 2025 #12
It's not about charging how much more it costs to get the eggs to the consumers ToxMarz May 2025 #3
I know some companies will use this as an excuse, but I do believe it is a legitimate concern, especially LauraInLA May 2025 #8
Not just "egg lovers". Eggs are ingredients of many of our common foods. So, a big FailureToCommunicate May 2025 #4
Sounds like a bullshit excuse to make more money. Martin68 May 2025 #6
Doublespeak CloudWatcher May 2025 #13
Probably both Miguelito Loveless May 2025 #18
Trump's Advice: maybe the little girls can have just one or two eggs, not a dozen newdeal2 May 2025 #14
"Let them eat cake made with one egg, not two." . . . .nt Bernardo de La Paz May 2025 #15
So don't buy them. flvegan May 2025 #19
I'm glad that I almost never eat or use eggs much anymore. cstanleytech May 2025 #20

niyad

(129,527 posts)
1. Last carton of Vital Farms I purchased was 5.62 at the evil empire, and 14
Thu May 8, 2025, 01:09 PM
May 2025

at King Soopers the next day. This is going to be interesting.

LauraInLA

(2,248 posts)
5. The "same" type of Vital Eggs carton was $5.62 and then $14??? So they're giving Amazon a big price break? Or was it a
Thu May 8, 2025, 01:53 PM
May 2025

sale?

LauraInLA

(2,248 posts)
9. Sorry -- I thought Amazon was the evil empire ;). I was just surprised by the huge price diff and wondered if they
Thu May 8, 2025, 02:04 PM
May 2025

were on sale at Walmart or something. I normally see them at $8.99-11.99 here in Southern California.

niyad

(129,527 posts)
11. Not a problem. wally world was the evil empire to me before amazon,
Thu May 8, 2025, 02:09 PM
May 2025

which I do not use, no matter what is on sale.

A friend who goes to one of the catholic church food banks here has gotten a dizen eggs the last two times he has gone.

quaint

(4,654 posts)
2. Now $10.99 from Whole Foods through Amazon.
Thu May 8, 2025, 01:16 PM
May 2025

Vital Farms Organic Pasture Raised Eggs Large Brown, 12 Count $10.99 ($0.92 / count)

I happily gave up eggs a few months ago.

maxsolomon

(38,180 posts)
10. You didn't need to.
Thu May 8, 2025, 02:05 PM
May 2025

There are eggs for less than $11/dozen.

We're getting 18-packs in our CSA box for $8.

quaint

(4,654 posts)
16. I did not give up eggs due to cost.
Thu May 8, 2025, 02:52 PM
May 2025

I used to be vegan but became lacto-ova vegetarian when my weight dropped too much in old age.
Also, through Amazon, all eggs are large but look jumbo with huge yolks I don't care for.
For baking, I've found success with Namaste's Egg Replacer.

ToxMarz

(2,756 posts)
3. It's not about charging how much more it costs to get the eggs to the consumers
Thu May 8, 2025, 01:20 PM
May 2025

It's about how much they think they can get away with in light of everything else going up and still stay under the wire with consumers not blaming them directly. Rather blaming the "tarrifs" buzzword they just learned.

LauraInLA

(2,248 posts)
8. I know some companies will use this as an excuse, but I do believe it is a legitimate concern, especially
Thu May 8, 2025, 02:02 PM
May 2025

for smaller producers, those more connected to farmers like coops. Global events do affect them — the Ukraine war raised grain prices too much for our local CA pork supplier, one of the few I could find that took the welfare of the animals and the environment seriously enough. I know pastured chickens still require additional feed, and I’d bet tariffs will hit those commodities hard. Vital Farms may seem big, but it’s only 5-6% of the U.S. egg market.

FailureToCommunicate

(14,583 posts)
4. Not just "egg lovers". Eggs are ingredients of many of our common foods. So, a big
Thu May 8, 2025, 01:38 PM
May 2025

"screw you" to all people who, you, know, eat.

But I'm sure he'll blame Biden.

CloudWatcher

(2,127 posts)
13. Doublespeak
Thu May 8, 2025, 02:13 PM
May 2025

"tariffs ... could also affect the purchasing behavior of its customers"

Does this mean ...

1) Their customers might have less to spend on eggs, so they're raising prices to try and keep profits the same with lower volume? Or ...

2) Their customers are now pre-conditioned to accept rising prices and blame them on tariffs?

I really have no idea how to cut though the doublespeak.

flvegan

(65,768 posts)
19. So don't buy them.
Thu May 8, 2025, 03:20 PM
May 2025

Seems pretty simple. Want to see those prices come down? Leave them all with millions of eggs rotting on the shelves. Record profits garnered by fucking the American consumer at every single turn shouldn't be the accepted norm.

I wish just once, one of the analysts on earnings calls like this would just ask, "So what if the American shell-egg product purchasing consumer basically says 'fuck you and your bullshit price gouging, what then?'"

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