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Prairie Gates

(7,196 posts)
Wed Jul 9, 2025, 10:21 PM Jul 2025

Michigan's WK Kellogg cereal maker set to be bought by Italian candymaker Ferrero

Source: The Detroit News

Michigan's WK Kellogg Co., the cereal giant, is set to be acquired by the Italian candymaker behind Ferrero Rocher in a nearly $3 billion deal, the Wall Street Journal reported Wednesday.

A deal with parent Ferrero SpA, the maker of Butterfinger candy bars and Nutella hazelnut spread, could be finalized as soon as this week, according to reports.

Shares in Kellogg, the Battle Creek-based maker of Frosted Flakes, Cheerios, Froot Loops and other breakfast cereals, closed Wednesday at $17.50, but skyrocketed more than 50% in after-hours trading on news of a prospective deal.

Read more: https://www.detroitnews.com/story/business/2025/07/09/michigan-wk-kellogg-set-to-be-bought-by-italian-candymaker-ferrero/84525041007/



Seems like big news in Michigan and maybe nationwide when Kellogg is about the be bought by a European company, especially in the current tariff environment. Is it going to be stripped down for parts, or is Ferrero going to infuse cash into US-based production of Nutella? Mmmmm, Nutella.
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Michigan's WK Kellogg cereal maker set to be bought by Italian candymaker Ferrero (Original Post) Prairie Gates Jul 2025 OP
Butterfinger Nutella Frosted Flakes SomedayKindaLove Jul 2025 #1
Dayum. There goes another one. calimary Jul 2025 #2
much of US cereal is candy anyway so no big deal nt msongs Jul 2025 #3
Well there certainly is that. calimary Jul 2025 #4
Calvin's chocolate frosted sugar bombs.... just add sugar. More sugar. Norrrm Jul 2025 #6
They just bought the product line Fruit Loops, too. Just read it today. marble falls Jul 2025 #5
Froot Loops is a Kellogg product. Moosepoop Jul 2025 #11
Union workers there A Badger Jul 2025 #7
I get the store-brand version here in Maryland wolfie001 Jul 2025 #10
This is so funny! wolfie001 Jul 2025 #8
Nutella maker Ferrero's deal to acquire Michigan cereal giant Kellogg valued at $3.1B nitpicked Jul 2025 #9
Nutella - the diabetic's nemesis mdbl Jul 2025 #12
Maybe there's an Atomic Fireball cereal in the future... Zorro Jul 2025 #13
It looks like a "finish the job" deal to me jmowreader Jul 2025 #14

A Badger

(42 posts)
7. Union workers there
Thu Jul 10, 2025, 03:56 AM
Jul 2025

...got a new contract in 2021, after an 11-week strike.

Have always considered their 'Bran Flakes' an (occasional) staple. With fruit. Yum!.
But, like almost everything else-
The packaging keeps getting smaller, while the price increases,...

wolfie001

(7,087 posts)
8. This is so funny!
Thu Jul 10, 2025, 08:40 AM
Jul 2025

I only purchase cereal to have every now and then after dinner strictly as a dessert I NEVER start a day with cereal. Only oatmeal (sugar free) but usually yogurt with berries every am. This so makes business sense. Traders in sugar.

nitpicked

(1,591 posts)
9. Nutella maker Ferrero's deal to acquire Michigan cereal giant Kellogg valued at $3.1B
Thu Jul 10, 2025, 08:41 AM
Jul 2025
https://www.detroitnews.com/story/business/2025/07/10/nutella-maker-ferrero-deal-to-acquire-cereal-giant-kellogg-take-private-battle-creek-michigan/84530988007/

Ferrero, known for brands like Nutella and Butterfinger, is taking Michigan cereal giant WK Kellogg private in a deal valued at approximately $3.1 billion.

The Ferrero Group will pay $23 for each Kellogg share. The transaction includes the manufacturing, marketing and distribution of Battle Creek-based WK Kellogg Co.’s portfolio of breakfast cereals across the United States, Canada and the Caribbean.
(snip)

The deal, which still needs approval from Kellogg shareholders, is expected to close in the second half of the year.

The deal would mark another potential loss for corporate Michigan and its ability to retain such heritage companies as Kellogg. Historically, acquisitions of Michigan companies lead to fewer jobs and less local investment.
(snip)

jmowreader

(52,901 posts)
14. It looks like a "finish the job" deal to me
Thu Jul 10, 2025, 03:23 PM
Jul 2025

In 2019 Ferrero bought all of Kellogg's' non-cereal lines. WK Kellogg kept all the breakfast cereal business operations.

In the trade they got all the factories and kept them open.

This trade will make all Kellogg operations a subsidiary of Ferrero. Those guys are competent at business so I think this will go well.

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