'Melania,' panned by some film critics, opens with strong ticket sales for a documentary
Source: AP
By JAKE COYLE
Updated 11:27 AM CST, February 1, 2026
Leer en español
NEW YORK (AP) Promoted by President Donald Trump as a must watch, the Melania Trump documentary Melania debuted with a better-than-expected $7 million in ticket sales, according to studio estimates Sunday.
The release of Melania was unlike any seen before. Amazon MGM Studios paid $40 million for the rights, plus some $35 million to market it, making it the most expensive documentary ever. Directed by Brett Ratner, who had been exiled from Hollywood since 2017, the film about the first lady debuted in 1,778 theaters in the midst of Trumps turbulent second term.
While the result would be a flop for most films with such high costs, Melania was a success by documentary standards. Its the best opening weekend for a documentary, outside of concert films, in 14 years. Going into the weekend, estimates ranged from $3 million to $5 million.
But there was little to compare Melania to, given that presidential families typically eschew in-office memoir or documentary releases to avoid the appearance of capitalizing on the White House. The film chronicles Melania Trump over 20 days last January, leading up to Trumps second inauguration.
Read more: https://apnews.com/article/box-office-melania-trump-send-help-e200bb50d83dd910d079b671bdf79a2c
msongs
(73,210 posts)Javaman
(65,375 posts)sales and eyeballs two very different things.
FoxNewsSucks
(11,531 posts)and when six or seven show up, that's "better than expected"?
Would there even have been that many if not for paying morons to go?
NewHendoLib
(61,682 posts)usonian
(24,040 posts)(satire)
Don't forget the upcoming Trump Memorial Library. CAN'T WAIT.

RockRaven
(18,916 posts)"Well, it's a flop by those budget standards, but great revenue for a documentary" -- DOCUMENTARIES NEVER COST THIS MUCH, so measure it by the budget not the film category.
To give a sense of the aberrant scale of cost difference we're talking about:
James Cameron's documentary about the Titanic, Ghosts of the Abyss, using cutting-edge custom-built submersibles/ROVs to film the actual wreckage at the bottom of the ocean... Budget $13M.
March of the Penguins, a film shot in Antarctica which means hostile conditions and hellacious logistics... Budget $8M.
Free Solo, an Oscar winning documentary in the late 2010s about free climber Alex Honnold doing the first ever free solo climb of El Capitan in Yosemite... Budget $2M.
But, yeah, $7M, this country has a hell of a lot of fart-sniffing worms in it.
global1
(26,459 posts)Did he get them to stuff the ticket boxes?
Did they buy up seats. Give out free tickets to the homeless to fill the seats?
I find it hard to believe anything they tell us now.
Klarkashton
(5,020 posts)Ray Bruns
(6,078 posts)SunSeeker
(57,858 posts)Watch what happens next weekend, after movie critics are no longer buying tickets.
And unlike regular documentaries, which are made on a tiny budget with no marketing, this had the production costs of a major feature film, the most for any documentary in history, including $40 Million in licensing fees (bribes) paid to the Trumps and $35 Million on marketing alone. This movie would have to make well over $75 Million at the box office just to break even. https://www.military.com/feature/2026/01/29/why-40-million-melania-trump-documentary-raising-eyebrows.html#:~:text=First%20Lady%20Documentary%20Has%20Blockbuster,feature%2Dlength%20documentaries%20ever%20command.
BeyondGeography
(40,924 posts)and shell catch up with Fahrenheit 9/11.
Seinan Sensei
(1,430 posts)... came-about the same way some book-authors tried to buy their way onto the NY Times bestsellers list -- by buying their own books.
Authors who themselves bought scads of their own books (to boost their bestseller ratings, some allege) include Ted Cruz and Mitt Romney.
Oh, and looky there -- the author of The Art of the Deal had his organization buy "tens of thousands of copies themselves." I'm shocked. Shocked!
(https://bookriot.com/books-that-bought-their-way-to-the-new-york-times-bestsellers-list/)
Cheezoholic
(3,568 posts)Ray Bruns
(6,078 posts)PCB66
(86 posts)Hugin
(37,591 posts)Once thats gone itll be all crickets.
delisen
(7,279 posts)So they collect bribes in the form of ticket sales and then will strong arm the Academy for a best documentary
by threatening fake fraud investigations. If that fails, an Epstein Billionaire will invent an AmBest Fillm award to present to the First ****. The ceremony will be held on top of the ruins of the ****Kennedy Center.
onenote
(46,051 posts)$7 million in sales translates into something akin to 700,000 tickets (assuming $10/ticket, which may be low). With 77 million votes cast for Trump, that means fewer than 1 percent of his voters bothered to check out the movie. And it's likely that this past weekend was the high water mark for ticket sales.
chouchou
(2,922 posts)I believe Melania so-far has a 1.2 ..so she's going places !!
chouchou
(2,922 posts)"In closure, Judges throughout this land should start sending Hard-Core Felons (Bank Robbers and such)
should be sentenced to watch Melania 10 times." The poor bastards would turn around their entire lives, in order not to be punished anymore..."
Geez.
D. Spaulding
(477 posts)Boebert couldn't even get a date to go with her.
Rebl2
(17,516 posts)sure big money trumpy supporters bought up the tickets
iemanja
(57,579 posts)They are unlikely to get their money back.