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Omaha Steve

(108,653 posts)
Sun Feb 1, 2026, 11:42 PM Sunday

'Melania,' panned by some film critics, opens with strong ticket sales for a documentary

Source: AP

By JAKE COYLE
Updated 11:27 AM CST, February 1, 2026
Leer en español

NEW YORK (AP) — Promoted by President Donald Trump as “a must watch,” the Melania Trump documentary “Melania” debuted with a better-than-expected $7 million in ticket sales, according to studio estimates Sunday.

The release of “Melania” was unlike any seen before. Amazon MGM Studios paid $40 million for the rights, plus some $35 million to market it, making it the most expensive documentary ever. Directed by Brett Ratner, who had been exiled from Hollywood since 2017, the film about the first lady debuted in 1,778 theaters in the midst of Trump’s turbulent second term.

While the result would be a flop for most films with such high costs, “Melania” was a success by documentary standards. It’s the best opening weekend for a documentary, outside of concert films, in 14 years. Going into the weekend, estimates ranged from $3 million to $5 million.

But there was little to compare “Melania” to, given that presidential families typically eschew in-office memoir or documentary releases to avoid the appearance of capitalizing on the White House. The film chronicles Melania Trump over 20 days last January, leading up to Trump’s second inauguration.

Read more: https://apnews.com/article/box-office-melania-trump-send-help-e200bb50d83dd910d079b671bdf79a2c

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'Melania,' panned by some film critics, opens with strong ticket sales for a documentary (Original Post) Omaha Steve Sunday OP
and how many actual butts in seats nt msongs Sunday #1
correct. we've been down this road before Javaman Monday #14
So..... they expected no one FoxNewsSucks Sunday #2
pretty much panned by ALL critics. NewHendoLib Monday #3
If it's a documentary, why are they renting raincoats at the front door? usonian Monday #4
"for a documentary" doing heroic heavy lifting there... RockRaven Monday #5
Did Tr**p Get His Rich Friends To Stack The Deck?..... global1 Monday #6
How many tickets did guys like musk buy? Klarkashton Monday #7
All of them. Ray Bruns Monday #12
A lot of those sales were to journalists and movie critics, since no free screenings were given to the press. SunSeeker Monday #8
Only $215 million more BeyondGeography Monday #9
Dollars to donuts those ticket-sale numbers Seinan Sensei Monday #10
I'd like to see vending sales. Better measure of attendance (and is where theaters make their margins) n/t Cheezoholic Monday #11
What a load of horseshit. Ray Bruns Monday #13
Melania is getting $75 million out of the deal PCB66 Monday #15
That's the $35 million for shilling speaking... Hugin Monday #16
They are going for the Oscar. delisen Monday #17
Put in perspective: onenote Monday #18
Return to the Blue Lagoon! got a big fat Zero from Critics. (1992) chouchou Monday #19
OMG! Was just reading a critic's "Take" on Melania. Rather Funny. chouchou Monday #20
I heard it was so bad, D. Spaulding Monday #21
Pretty Rebl2 Monday #22
Not much compared to what Amazon spent on it. iemanja Monday #23

Javaman

(65,375 posts)
14. correct. we've been down this road before
Mon Feb 2, 2026, 08:20 AM
Monday

sales and eyeballs two very different things.

FoxNewsSucks

(11,531 posts)
2. So..... they expected no one
Sun Feb 1, 2026, 11:54 PM
Sunday

and when six or seven show up, that's "better than expected"?

Would there even have been that many if not for paying morons to go?

usonian

(24,040 posts)
4. If it's a documentary, why are they renting raincoats at the front door?
Mon Feb 2, 2026, 12:07 AM
Monday

(satire)


Don't forget the upcoming Trump Memorial Library. CAN'T WAIT.



RockRaven

(18,916 posts)
5. "for a documentary" doing heroic heavy lifting there...
Mon Feb 2, 2026, 12:10 AM
Monday

"Well, it's a flop by those budget standards, but great revenue for a documentary" -- DOCUMENTARIES NEVER COST THIS MUCH, so measure it by the budget not the film category.

To give a sense of the aberrant scale of cost difference we're talking about:
James Cameron's documentary about the Titanic, Ghosts of the Abyss, using cutting-edge custom-built submersibles/ROVs to film the actual wreckage at the bottom of the ocean... Budget $13M.
March of the Penguins, a film shot in Antarctica which means hostile conditions and hellacious logistics... Budget $8M.
Free Solo, an Oscar winning documentary in the late 2010s about free climber Alex Honnold doing the first ever free solo climb of El Capitan in Yosemite... Budget $2M.



But, yeah, $7M, this country has a hell of a lot of fart-sniffing worms in it.

global1

(26,459 posts)
6. Did Tr**p Get His Rich Friends To Stack The Deck?.....
Mon Feb 2, 2026, 12:14 AM
Monday

Did he get them to stuff the ticket boxes?

Did they buy up seats. Give out free tickets to the homeless to fill the seats?

I find it hard to believe anything they tell us now.

SunSeeker

(57,858 posts)
8. A lot of those sales were to journalists and movie critics, since no free screenings were given to the press.
Mon Feb 2, 2026, 12:23 AM
Monday

Watch what happens next weekend, after movie critics are no longer buying tickets.

And unlike regular documentaries, which are made on a tiny budget with no marketing, this had the production costs of a major feature film, the most for any documentary in history, including $40 Million in licensing fees (bribes) paid to the Trumps and $35 Million on marketing alone. This movie would have to make well over $75 Million at the box office just to break even. https://www.military.com/feature/2026/01/29/why-40-million-melania-trump-documentary-raising-eyebrows.html#:~:text=First%20Lady%20Documentary%20Has%20Blockbuster,feature%2Dlength%20documentaries%20ever%20command.

Seinan Sensei

(1,430 posts)
10. Dollars to donuts those ticket-sale numbers
Mon Feb 2, 2026, 02:16 AM
Monday

... came-about the same way some book-authors tried to buy their way onto the NY Times bestsellers list -- by buying their own books.

Authors who themselves bought scads of their own books (to boost their bestseller ratings, some allege) include Ted Cruz and Mitt Romney.

Oh, and looky there -- the author of The Art of the Deal had his organization buy "tens of thousands of copies themselves." I'm shocked. Shocked!
(https://bookriot.com/books-that-bought-their-way-to-the-new-york-times-bestsellers-list/)

Cheezoholic

(3,568 posts)
11. I'd like to see vending sales. Better measure of attendance (and is where theaters make their margins) n/t
Mon Feb 2, 2026, 05:58 AM
Monday

Hugin

(37,591 posts)
16. That's the $35 million for shilling speaking...
Mon Feb 2, 2026, 11:10 AM
Monday

Once that’s gone it’ll be all crickets.

delisen

(7,279 posts)
17. They are going for the Oscar.
Mon Feb 2, 2026, 12:26 PM
Monday

So they collect bribes in the form of ticket sales and then will strong arm the Academy for a best documentary
by threatening fake fraud investigations. If that fails, an Epstein Billionaire will invent an AmBest Fillm award to present to the First ****. The ceremony will be held on top of the ruins of the ****Kennedy Center.

onenote

(46,051 posts)
18. Put in perspective:
Mon Feb 2, 2026, 12:28 PM
Monday

$7 million in sales translates into something akin to 700,000 tickets (assuming $10/ticket, which may be low). With 77 million votes cast for Trump, that means fewer than 1 percent of his voters bothered to check out the movie. And it's likely that this past weekend was the high water mark for ticket sales.

chouchou

(2,922 posts)
19. Return to the Blue Lagoon! got a big fat Zero from Critics. (1992)
Mon Feb 2, 2026, 01:24 PM
Monday

I believe Melania so-far has a 1.2 ..so she's going places !!

chouchou

(2,922 posts)
20. OMG! Was just reading a critic's "Take" on Melania. Rather Funny.
Mon Feb 2, 2026, 01:37 PM
Monday

"In closure, Judges throughout this land should start sending Hard-Core Felons (Bank Robbers and such)
should be sentenced to watch Melania 10 times." The poor bastards would turn around their entire lives, in order not to be punished anymore..."

Geez.

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