The column opens with the story of romance writer K Renee, as reported by Madeline Ashby for Wired:


Renee is a prolific writer who used Google Docs to compose her books, and share them among early readers for feedback and revisions. Last March, Renee's Google account was locked, and she was no longer able to access ten manuscripts for her unfinished books, totaling over 220,000 words. Google's famously opaque customer service – a mix of indifferently monitored forums, AI chatbots, and buck-passing subcontractors – would not explain to her what rule she had violated, merely that her work had been deemed "inappropriate."

Renee discovered that she wasn't being singled out. Many of her peers had also seen their accounts frozen and their documents locked, and none of them were able to get an explanation out of Google. Renee and her similarly situated victims of Google lockouts were reduced to developing folk-theories of what they had done to be expelled from Google's walled garden; Renee came to believe that she had tripped an anti-spam system by inviting her community of early readers to access the books she was working on.

There's a normal way that these stories resolve themselves: a reporter like Ashby, writing for a widely read publication like Wired, contacts the company and triggers a review by one of the vanishingly small number of people with the authority to undo the determinations of the Kafka-as-a-service systems that underpin the big platforms. The system's victim gets their data back and the company mouths a few empty phrases about how they take something-or-other "very seriously" and so forth.
But in this case, Google broke the script. When Ashby contacted Google about Renee's situation, Google spokesperson Jenny Thomson insisted that the policies for Google accounts were "clear": "we may review and take action on any content that violates our policies." If Renee believed that she'd been wrongly flagged, she could "request an appeal."

But Renee didn't even know what policy she was meant to have broken, and the "appeals" went nowhere.