Musk's X reeks of ' Failing Social Network Syndrome'

By Dave Lee / Bloomberg Opinion

The late chef and author Anthony Bourdain used to talk of “Failing Restaurant Syndrome,” the sad stench of an eatery going under. The clientele begins to change. Staff morale drops. Bills stop being paid.

It’s “an affliction,” Bourdain wrote in “Kitchen Confidential,” “that causes owners to flail about looking for a quick fix, a fast masterstroke that will ‘turn things around,’ cure all their ills, reverse the already irreversible trend toward insolvency.”

I’m starting to think the same thing could be said about struggling social networks: Failing Social Network Syndrome, I guess. X, formerly Twitter, utterly reeks of it.

On Monday night, a pungent spectacle erupted when Elon Musk held a “conversation” with former President Donald Trump. This fast masterstroke, which Musk hopes will show X’s political relevancy, merely underlined how far the once-vibrant and powerful network has fallen.

https://www.heraldnet.com/opinion/comment-musks-x-reeks-of-failing-social-network-syndrome/