BTRTN: Dems, Don't Concede the Economic Message to Trump/Vance. Take it to Them!

Born To Run The Numbers leans into classic marketing and advertising theory to explain why explain why Democrats need to spend heavily in the final weeks of the campaign to change voter perception that Trump is a superior steward of the economy. Read why in "BTRTN: Dems, Don’t Concede the Economic Message to Trump/Vance. Take it to Them!"

https://borntorunthenumbers.com/2024/10/11/btrtn-dems-dont-concede-the-economic-message-to-trump-vance-take-it-to-them/

Excerpts: "In my forty years in advertising, I surprised many of my clients by telling them that the easiest task in marketing was figuring out how to become the leader in any given category. 'Find out what the most important consumer benefit is in your category,' I would say. 'Then deliver it better than anyone else.' Superior performance on the most important benefit. It is a truth replicated over and over by leaders in product categories from laundry soap to toothpaste to credit cards to high-end automobiles. Tide cleans. Crest fights cavities. Visa is everywhere you want to be...
"So what does this all mean for Kamala Harris and the Democrats? Well, there is one category where the key consumer benefit has not changed in decades: Presidential politics. James Carville said it best back in 1992: 'It’s the economy, stupid.' In poll after poll and election after election, we hear it over and over. Some of us may think that citizens should believe that preserving our democracy is more important than the economy, but that’s not what the data says. The numbers say that the most important thing on voters’ minds as they decide is which candidate can be best trusted with the economy. People vote with their wallets...
"For much of the past year, 'managing the economy' was Donald Trump’s longest suit. Many people believed that Donald Trump would do a better job managing the economy than Democrats Joe Biden and Kamala Harris. But the gap is closing, and that suggests that the time if right to challenge Trump hard on messaging about the economy. And if you take the time to focus on the right way to tell the message, the Biden-Harris administration has a strong story to tell on the economy… and Donald Trump does not..."