The electorate is changing. Here's what that means for Trump and Harris

(CNN) There’s a reason Donald Trump and Kamala Harris are intensifying efforts to reach beyond their party’s traditional supporters in the final weeks of this razor-thin campaign.

Extending a pattern that stretches back decades, White voters without a college degree, the cornerstone of the modern GOP coalition, have declined by a little more than 2 percentage points as a share of eligible voters since 2020, falling below 40% of the eligible voting pool for the first time ever, according a new analysis of the latest Census Bureau data by demographer William Frey shared exclusively with CNN.

While those working-class Whites are shrinking, Frey found that both Whites with at least a four-year college degree and voters of color have each increased since 2020 by about a single percentage point as a share of eligible voters. Those increases also continue long-term trends that have seen well-educated Whites grow to represent more than 1-in-4 eligible voters and people of color rise past 1-in-3.

These trends help explain why the former president has devoted so much effort to reaching beyond his traditional base of White voters without a college education to attract more Black and Latino voters, especially men. And, in turn, the trends help explain the emphasis the vice president is placing on attracting more college-educated White voters who have previously leaned toward the GOP — a priority she underscored by barnstorming across populous white-collar suburbs outside Philadelphia, Detroit and Milwaukee with GOP former Rep. Liz Cheney on Monday.

https://www.yahoo.com/news/electorate-changing-means-trump-harris-040049762.html?.tsrc=daily_mail&segment_id=DY_VTO&ncid=crm_19908-1202929-20241022-0&bt_user_id=Av1Sv24dTn7YGft%2Fk36GgMUf0I6v9p%2BYgn8CzWj6nFl6PaeJXddi4JjAPPQYPqsD&bt_ts=1729620040829