One City's Secret to Happiness: The Annual Burning of a 50-Foot Effigy

For most of the millions of travelers who make the trek each year, there is no reason to go to Santa Fe except to go to Santa Fe. Just about everything that needs doing can and should be done somewhere else, someplace easier to get to than this tiny city 7,000 feet in the air, whose airport terminal is a fraction of the size of a typical American grocery store. But this town of 90,000 residents strives to ensure that its singularity is reason enough.

Which makes it remarkable that Santa Fe’s most distinctive motif is left inscrutable to outsiders. A towering ghoul points down from a mural on one of the city’s busiest streets with no context. At a local confectionery, a scowling white figure in a cummerbund is rendered in chocolate — why? Even if you clock that the big-eared goblin tattooed on the biceps of a local electrician is the same creature depicted (being consumed by flames) on the cab of a municipal fire truck, you will encounter nowhere an explanation of who or what this monster is — unless you happen to be in Santa Fe on the one evening a year when locals construct a building-size version of this thing and set it on fire.

The explanation is a touch nonsensical: This is Zozobra, a beast who lives in the mountains nearby. The people of Santa Fe invite him into town every year on the pretext of a party in his honor. He arrives at the party dressed in formal attire, thrusts the town into darkness and takes away “the hopes and dreams of Santa Fe’s children,” whom he also kidnaps. The townspeople try and fail to subdue him with torches. But then the Fire Spirit, summoned by an atmosphere of cooperation among the town’s citizens, appears and, flying high off the good vibes, battles Zozobra until he is consumed by fire.

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