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bif

(23,971 posts)
Tue Nov 19, 2024, 11:20 AM Tuesday

What's with all the weird new drug names?

I don't often watch tv with commercials. But when I do, I've noticed a ton of ads with oddball names. Not only are they unmemorable, they don't relate to what they do. Gone are names that include derma-, oral-, aqua- etc. One of the only ones I can actually remember is Skyrizi. Or something like that.

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eallen

(2,973 posts)
1. Drugs have two kinds of names
Tue Nov 19, 2024, 11:31 AM
Tuesday

First, there is a single standards name, which is risankizumab for Skyrizi. That name stays the same regardless of what companies make or market the drug.

"Skyrizi" is a brand name, chosen by some marketing folks at AbbVie. They could decide to market it under another brand name. Once it is off-patent and other companies market it also, they will choose their own brand names.


louis-t

(23,708 posts)
2. Most have 3 syllables. Not sure if that's deliberate.
Tue Nov 19, 2024, 11:32 AM
Tuesday

Accent always on the second syllable. Lots of x, y and z.

lastlib

(24,901 posts)
5. Well, I am not putting anything in my body....
Tue Nov 19, 2024, 12:33 PM
Tuesday

...that has a name with no English-language equivalent. Especially with all those damn side-effects. If I wanted to commit suicide or get sicker than hell, there are better ways to do it.

hlthe2b

(106,326 posts)
6. If we didn't have drug advertising in this country it would be a non-issue. Generic (and drug "class" names)
Tue Nov 19, 2024, 01:50 PM
Tuesday

may be complex, but are less readily confused with the silly commercial (brand) names chosen that often sound like others.

It is abysmal and a lot of preventable drug mistakes occur as a result.

Skittles

(159,238 posts)
7. they make them themes to sing in their non-stop ads
Tue Nov 19, 2024, 02:48 PM
Tuesday

Last edited Tue Nov 19, 2024, 07:45 PM - Edit history (1)

does this happen only in America?

ProfessorGAC

(69,851 posts)
8. Whoo Boy
Tue Nov 19, 2024, 07:44 PM
Tuesday

That Wegovi commercial! Incredibly annoying as "average Joe" after "average Jane" join a parade so the can extoll the virtues and then form a human font to spell the name.
Nauseating.
I watch a lot of Food Network and these drug ads there are a constant annoyance.

Response to ProfessorGAC (Reply #8)

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