Artists and music fans from across the globe have hit back at Spotify’s CEO, after he claimed that “the cost of creating content” in today’s world is “close to zero”.

Daniel Ek, the CEO of the streaming giant, sparked backlash following the comments he made yesterday (May 29) – implying that it is easier and more affordable than ever to create “content” thanks to modern technology.

Writing on X/Twitter, he shared an update which read: “Today, with the cost of creating content being close to zero, people can share an incredible amount of content. This has sparked my curiosity about the concept of long shelf life versus short shelf life.”

He continued: While much of what we see and hear quickly becomes obsolete, there are timeless ideas or even pieces of music that can remain relevant for decades or even centuries. For example, we’re witnessing a resurgence of Stoicism, with many of Marcus Aurelius’s insights still resonating thousands of years later.”