Welcome to DU! The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards. Join the community: Create a free account Support DU (and get rid of ads!): Become a Star Member Latest Breaking News Editorials & Other Articles General Discussion The DU Lounge All Forums Issue Forums Culture Forums Alliance Forums Region Forums Support Forums Help & Search

sl8

(16,223 posts)
Sat Jun 29, 2024, 07:02 AM Jun 2024

Fujifilm once struggled to sell cameras. Now, it can't keep up with demand

Last edited Sat Jun 29, 2024, 08:36 AM - Edit history (1)

https://www.reuters.com/business/fujifilm-once-struggled-sell-cameras-now-it-cant-keep-up-with-demand-2024-06-27/

Fujifilm once struggled to sell cameras. Now, it can't keep up with demand

By Rocky Swift
June 28, 2024 9:52 AM EDT Updated a day ago

TOKYO, June 28 (Reuters) - For years, Japan's Fujifilm (4901.T) pivoted away from its legacy camera business to focus on healthcare. But thanks in large part to the TikTok crowd, its retro-themed X100 digital cameras are now a roaring success, boosting its bottom line.

Fujifilm is struggling to meet demand for the $1,599 camera, prized by young 20-something social media fans for its looks and high-end functions.

The X100V model was so popular that in the fiscal year ended in March, it was the imaging division, which includes cameras, that was the biggest contributor to the company's record-high profit - the unit accounted for 37% of operating profit in fiscal 2023, versus 27% the year before.

After it sold out last year, the company increased production in China to double the launch volume for the VI that debuted in March, said Yujiro Igarashi, manager of Fujifilm's professional imaging group. He declined to give details about the production increase, or unit sales.

[...]

Latest Discussions»Culture Forums»Photography»Fujifilm once struggled t...