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TV Chat

OAITW r.2.0

(28,392 posts) Thu Feb 17, 2022, 07:44 PM Feb 2022

Weird thing about commercial breaks on YT TV programming.

There are a lot of commercial deadtime during commercial breaks....the same monotonous canned music, until you reconnect with the network.

My question....why? Why isn't Google/Networks not sellng this deadtime? to commercial advertisers?

4 replies

= new reply since forum marked as read

Highlight:

Weird thing about commercial breaks on YT TV programming. (Original Post) OAITW r.2.0 Feb 2022 OP

Interesting...... MyOwnPeace Feb 2022 #1

Noticed the same thing on Sling. underpants Feb 2022 #2

Why don't digital TV streams fill all of their ad slots? SonofBen Feb 2022 #3

Networks and Google are leaving money on the table. OAITW r.2.0 Feb 2022 #4

MyOwnPeace

(17,275 posts)

1. Interesting......

Reply to OAITW r.2.0 (Original post)

Thu Feb 17, 2022, 07:53 PM

Feb 2022

and I don't understand why I see 'some' but not all?

underpants

(186,672 posts)

2. Noticed the same thing on Sling.

Reply to OAITW r.2.0 (Original post)

Thu Feb 17, 2022, 07:58 PM

Feb 2022

I’d guess ad sales for streaming services are added on to regular buys. Maybe streaming isn’t predominant enough yet for some advertisers.

The Olympics on Peacock has basically the same commercials over and over and over. There’s one from US Bank with Cody and his knitting. It’s become a running joke in my house every time it comes on. No! Not again!

SonofBen

(45 posts)

3. Why don't digital TV streams fill all of their ad slots?

Reply to OAITW r.2.0 (Original post)

Thu Feb 17, 2022, 08:00 PM

Feb 2022

A major contributor to unfilled ads on digital TV is that there are complicated agreements between advertisers, program creators, TV networks and distributors driven by copyright protections in analog eras that make it difficult for networks to insert ads into their digital streams, he said.

https://digiday.com/future-of-tv/unfilled-digital-tv-ads/#:~:text=A%20major%20contributor%20to%20unfilled,their%20digital%20streams%2C%20he%20said.

OAITW r.2.0

(28,392 posts)

4. Networks and Google are leaving money on the table.

Reply to SonofBen (Reply #3)

Thu Feb 17, 2022, 08:12 PM

Feb 2022

Networks must own the deadtime, because Alphabet would use it.

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