Viewers flock back to MSNBC for Rachel Maddow's return

MSNBC has seen its 9 PM hour viewership nearly double in Rachel Maddow’s first week back.

Rachel Maddow’s return has caused the number of total viewers for the 9 PM MSNBC hour to go from 1-1.2 million to 1.9-2.1 million.

Without Maddow, the 9 PM hour performed on par with MSNBC’s other programming and worse than The Last Word with Lawrence O’Donnell, which follows it at 10 PM ET.

The viewers came back when Maddow returned, which creates a problem for MSNBC, as Rachel Maddow is cutting back to one day a week of hosting starting in May.

At: https://www.politicususa.com/2022/04/15/viewers-flock-back-to-msnbc-for-rachel-maddows-return.html

Ms. News: MSNBC's Rachel Maddow