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MSNBC's New Show 'The Weekend' Averages 43% More Total Viewers Than December Ratings/Exclusive (The Wrap)
Natalie Korach
February 27, 2024 @ 10:31 AM
MSNBC’s “The Weekend” — launched on Jan. 13, just two days ahead of the Iowa Caucuses — is already seeing ratings success for the network, averaging 43% more total viewers than MSNBC’s December numbers.
In the adults 25-54 demographic since its launch, “The Weekend” averaged 78% more viewers than the network’s December ratings in the time slot, according to Nielsen figures.
In February specifically, the new program saw month-over-month viewership growth by 8% in total viewership and 16% in the 25-54 age range. Additionally, the new show beat CNN on Saturdays from 8-10 a.m. ET in both hourly demos for the first time in 10 years.
“The Weekend” also beat CNN in total viewers for the month on Saturdays from 8-10 a.m. ET, for the second straight month. It should, however, be noted that Fox News’ Sunday program continues to double MSNBC’s “The Weekend” in total viewers and in the 25-54 demographic.
February 27, 2024 @ 10:31 AM
MSNBC’s “The Weekend” — launched on Jan. 13, just two days ahead of the Iowa Caucuses — is already seeing ratings success for the network, averaging 43% more total viewers than MSNBC’s December numbers.
In the adults 25-54 demographic since its launch, “The Weekend” averaged 78% more viewers than the network’s December ratings in the time slot, according to Nielsen figures.
In February specifically, the new program saw month-over-month viewership growth by 8% in total viewership and 16% in the 25-54 age range. Additionally, the new show beat CNN on Saturdays from 8-10 a.m. ET in both hourly demos for the first time in 10 years.
“The Weekend” also beat CNN in total viewers for the month on Saturdays from 8-10 a.m. ET, for the second straight month. It should, however, be noted that Fox News’ Sunday program continues to double MSNBC’s “The Weekend” in total viewers and in the 25-54 demographic.
Read more: https://www.thewrap.com/msnbc-the-weekend-ratings/
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I haven't been all that impressed with this show, so this is kind of a surprise. Steele and Menendez are the best things about this show, though.
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