This is one of those strange words that’s uniquely German with no English equivalent. The word Backpfeife means “punch/slap” (on the cheek/face) and Gesicht means “face”. The word Backpfeifengesicht therefore means something along the lines of “a face that’s begging to be slapped” – or punched. Or hurt. You get the picture.

The 42-year-old is registered as a Libertarian, according to public voter information. And this doesn’t appear to be the first time he has attempted to run for public office: according to his Facebook posts, he registered to be an Independent write-in candidate for the 2016 presidential election.