To avoid a burst of land speculation, Walt Disney Productions used various dummy corporations to acquire 27,443 acres (43 sq mi; 111 km2) of land.

In May 1965, some of these major land transactions were recorded a few miles southwest of Orlando in Osceola County. In addition, two large tracts totaling $1.5 million were sold, and smaller tracts of flatlands and cattle pastures were purchased by exotically named companies, such as the "Ayefour Corporation", "Latin-American Development and Management Corporation", and the "Reedy Creek Ranch Corporation". Some are now memorialized on a window above Main Street, U.S.A. in the Magic Kingdom.

The smaller parcels of land acquired were called "outs". They were five-acre (2 ha) lots platted in 1912 by the Munger Land Company and sold to investors. Most of the owners in the 1960s were happy to get rid of the land, which was mostly swamp at the time. Another issue was the mineral rights to the land, which were owned by Tufts University. Without the transfer of these rights, Tufts could come in at any time and demand the removal of buildings to obtain minerals. Eventually, Disney's team negotiated a deal with Tufts to buy the mineral rights for $15,000.

Working strictly in secrecy, real estate agents unaware of their client's identity began making offers to landowners in April 1964, in parts of southwest Orange and northwest Osceola counties. The agents were careful not to reveal the extent of their intentions, and they were able to negotiate numerous land contracts with some landowners, including large tracts of land for as little as $100 an acre.With the understanding that the recording of the first deeds would trigger intense public scrutiny, Disney delayed the filing of paperwork until a large portion of the land was under contract.