Half-cent sales tax measure confirmed for November ballot in Pleasanton

Pleasanton residents will be voting on a city revenue measure this November that, if passed by a simple majority, will increase the city’s sales tax by half a percent and bring in roughly $10 million annually for the following 10 years.

The Pleasanton City Council voted 4-1, with Councilmember Jack Balch dissenting, in favor of placing the tax increase measure on this year’s ballot during Tuesday’s meeting, the culmination of nearly nine months of looking for ways to tackle a structural budget deficit that — if not addressed soon — could force the council to make drastic cuts and reductions to city services and amenities.

“When that ballot comes to my door, I’m going to support it and I hope you will too,” Mayor Karla Brown said during the July 16 meeting. “This is what we need to keep Pleasanton a highly sought after and desirable community.”

If approved by voters following the Nov. 5 election, the total sales tax in Pleasanton would go from 10.25% to 10.75%, which means that for every $100 of taxable purchases, consumers would pay 50 cents in additional tax.




https://www.pleasantonweekly.com/election/2024/07/17/half-cent-sales-tax-measure-confirmed-for-november-ballot-in-pleasanton/