FL-SEN: Democrats launch text message campaign in Florida Senate race to reach Latino voters

Debbie Mucarsel-Powell, the former U.S. House Democrat now challenging Florida Republican Sen. Rick Scott for the Senate, has launched a new campaign on WhatsApp to reach voters and attack a sea of disinformation.

The direct messaging operation is part of a broader attempt to close the gap in a race that has grown increasingly tight. Democrats face an uphill battle undoing Republican gains in the state in recent years, particularly in an election where former President Trump is expected to add to GOP turnout in the state. However, Democrats think they can move the needle, particularly with Latino voters, through smartphones.

“It's particularly created to target Latino voters across the state to provide them with accurate, factual information coming straight from the source,” Mucarsel-Powell, the sole Latina candidate running for U.S. Senate this year, told NPR.

The Scott campaign did not immediately respond to a request for comment.



https://www.npr.org/2024/09/05/g-s1-21160/florida-senate-mucarsel-powell-whatsapp