New report lists keys to reach Latino vote in Florida

Could the state’s Latino voting population be the key demographic that decides the U.S. Senate race between Rick Scott and Debbie Mucarsel-Powell?

Both candidates have been making direct appeals to Latino voters. Over the weekend, Mucarsel-Powell launched her first Spanish-language television ad, called “The Important Things.” Her campaign began airing Spanish-language radio ads last month and NPR reported last week that she has launched a campaign on WhatsApp to reach out directly to the state’s Hispanic community.

Scott speaks fluent Spanish. Earlier this year, he released a series of four television and radio ads targeting Spanish-speaking voters, and a super PAC backing Scott is airing an ad in Spanish in the Orlando market this week.

According to a report released Tuesday, investing in Spanish language outreach is a key to reaching the 3.3 million eligible Latino voters in Florida.



https://floridaphoenix.com/2024/09/10/new-report-lists-keys-to-reach-latino-vote-in-florida/