Second Fire Causes Further Damage to the Historic Krispy Kreme on Ponce

Nearly six months after a fire ripped through the iconic Krispy Kreme on Ponce de Leon Avenue in Midtown, a second fire erupted at the now shuttered doughnut shop

by Beth McKibben Jul 8, 2021, 9:31am EDT

Nearly six months after a fire ripped through the iconic Krispy Kreme on Ponce de Leon Avenue in Midtown, a second fire erupted at the now shuttered doughnut shop late Wednesday afternoon. The historic Krispy Kreme location is owned by basketball legend and sports commentator Shaquille O’Neal.

Atlanta Fire and Rescue arrived on the scene just after 4:30 p.m. Wednesday afternoon to find flames shooting through the roof along the east side of the building. The fire was quickly put out. No one was found inside the building and no injuries were reported. The cause of the blaze has yet to be determined.

“They [firefighters] were cautious to enter initially considering the damage that was caused with the prior fire back in February,” Atlanta fire spokesman Sargent Cortez Stafford tells Eater. “The decision was made to enter to extinguish the fire quickly and also search for anyone that may be inside the building. The damage caused during yesterday’s fire did not impact the building any more than the fire earlier this year.”

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O’Neal purchased the landmark Krispy Kreme on Ponce as part of a 2016 franchise deal with the North Carolina-based doughnut chain. This location opened in 1965 and featured a 24-hour drive-thru window. It was the only in-town Atlanta Krispy Kreme location deemed kosher-certified. He and his partners vow to rebuild.

Update, July 8, 10:45 a.m.: This story has been updated with comments and details from Atlanta fire spokesman Sargent Cortez Stafford.

• Arson Blamed For the Fire That Destroyed the Historic Atlanta Krispy Kreme [EATL]

• Fire Breaks Out Overnight at the Historic Krispy Kreme on Ponce [EATL]