Michigan GOP Gov Candidate Compares Whitmer To Much-Maligned Yugo In New Ad

A new ad from a Michigan gubernatorial contender who's shaping up to be the GOP's Shri Thanedar is heavy on the car metaphors and Whitmer hate.

Kevin Rinke, the 60-year-old ex-owner of a metro Detroit car dealership group, has said he'll self-finance his campaign at the tune of at least $10 million. Last week he sunk $226,000 of that into cable and TV ad time, according to the political advertising blog AdImpact Politics.

In his first campaign video, Rinke compares Whitmer to a Yugo while zooming around in a Black GTO. The Yugo, for those under 35 (presumably, not Rinke's demo), was the affordable but much-maligned Reagan-era import from Yugoslavia that inspired the quip "Yugo nowhere."

"The Yugo, like the terrible socialist system it came from, it's a pile of junk," Rinke says.

Read more: https://www.deadlinedetroit.com/articles/29329/michigan_gop_gov_candidate_compares_whitmer_to_much-maligned_yugo_in_new_ad