Rock musician Sammy Hagar launching Detroit-based brewing company

(Detroit Metro Times) Rock & Roll Hall of Famer Sammy Hagar, known as the “Red Rocker,” is stepping into the craft beer scene with the grand opening of Red Rocker Brewing Co. in Detroit. The brewery’s inaugural beer, a Mexican-style lager named Red Rocker Lager, is set to debut with a bang during a live concert featuring Sammy Hagar & The Circle at the Fillmore Detroit on Monday, Oct. 23.

“Rock ’n’ roll is at the heart of Red Rocker Brewing Co., and there’s no better place to brew our beer than in Detroit Rock City,” Hagar said in a press release. “We created Red Rocker Lager to not only honor the fans but to also pay tribute to the soul of Detroit rock ’n’ roll.”

Hagar has previously entered the spirits industry with brands like Cabo Wabo Tequila and Sammy’s Beach Bar Rum, but is now turning his attention to beer.

Red Rocker Brewing Co. is a collaboration with the Michigan native brewer, Cameron Schubert, who has 13 years of brewing expertise. Together with his father, Eric Schubert, they’ve created a golden, medium-bodied Mexican-style lager that pays tribute to Hagar’s Cabo San Lucas roots. ..................(more)

https://www.metrotimes.com/food-drink/rock-musician-sammy-hagar-launching-detroit-based-brewing-company-34165739