With events canceled, KC food trucks get creative to find business in new places
When the coronavirus pandemic began, the Taste of Brazil food truck was faced with a problem that threatened many other businesses like it: events were canceling left and right, and a large portion of the truck’s business was dropping off.
Cristian Maciel, co-owner of the Taste of Brazil restaurant and the one in charge of its food truck, said the truck had events booked every weekend until next March. But with the pandemic looming, all the festivals and events the truck planned to attend were canceled.
“At that point, I basically came back home,” Maciel said. “For a whole week I was like, ‘oh my god, what am I going to do with my life now?’ because I didn’t have any income at all. “
But out of the ashes of the canceled events came a new idea for the food truck.
“My wife and I, because she owns a food truck called the Hungry Hatch, sat at home and said, ‘Wait, how about we go to people’s houses now? How about going to neighborhoods?’” Maciel said.
Read more: https://www.kansascity.com/news/business/article244068512.html
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