Missouri initiative campaigns launch TV spending after surviving court challenges

Missouri’s November ballot is now set, and initiative campaigns are ramping up spending to convince voters to pass the proposals.

The first to go on the air last week was Winning for Missouri Education, the committee funded by online sports gambling companies for Amendment 2, which would legalize betting on college and professional games.

The committee spent $1.2 million for ads in every media market except north-central and northeast Missouri and another $4.7 million reserving air time through the Nov. 5 election.

Two other initiative campaigns — Amendment 3, which would restore abortion rights, and for Proposition A, to boost the minimum wage and require businesses to provide paid sick and family leave — are making major ad buys for October. Ads to promote passage Amendment 3 will also begin this week in several markets.


https://missouriindependent.com/2024/09/16/missouri-initiative-campaigns-launch-tv-spending-after-surviving-court-challenges/