A Taste of Indian Nostalgia Finds an Eager Audience.

EDISON, N.J. — For anyone who grew up in India during the second half of the 20th century, ice cream is inseparable from the name Kwality.

When the brand arrived in the country in the 1950s, it awakened a nationwide infatuation. During sweltering Indian summers, people would dash to the lit-up cases of Kwality at their local dime store for a block of nutty butterscotch ice cream, or the triple-layered ice cream bar called cassata. But its popularity waned after a corporate takeover left its taste altered.

Now, a take on the Kwality brand in the United States (also under the name Kwality) is inspiring a kind of childlike elation: lines out the door, breathless Yelp reviews and daily demands for more stores to open.

The cookbook author Raghavan Iyer recalls his first experience tasting Kwality’s vanilla ice cream as an 8-year-old in Bombay. “It was fresh, white, rich and creamy, with no icicles,” he said. “It was something totally elusive.”'>>>

https://www.nytimes.com/2017/09/01/dining/kwality-ice-cream-india.html?