NC-AG: Jeff Jackson (D) believes NC voters will back his 'calm, sensible' approach in AG's race

Jeff Jackson’s social media-savvy strategy to reach voters and get his message out in this year’s N.C. attorney general’s race has been based on a simple philosophy: voters are tired of empty rhetoric, and want straightforward communication from their elected representatives.

“I agree that trust in our political leadership probably has never been lower,” the first-term Democratic congressman told The News & Observer earlier this year, ahead of the March primary.

Jackson said his approach to campaigning in a low-trust environment was to “respond with a higher level of transparency” about everything from what was in legislation he was voting on in Congress, to something “as simple as saying, ‘here’s what I did today, here’s what I’m going to do tomorrow.’”

Most of that outreach has been through TikTok, where Jackson has amassed 2.2 million followers, and his videos explaining the latest bills that Congress has voted on, or sharing updates as he runs against Republican U.S. Rep. Dan Bishop in the attorney general’s race, have received 38.5 million likes.





https://www.newsobserver.com/news/politics-government/election/article294796219.html#storylink=cpy