Buc-ee's responds to unofficial 'Buk-ii's' store in Matamoros, MX

BROWNSVILLE, Texas (ValleyCentral) — Buc-ee’s is prepared to take action against an unofficial store named “Buk-ii’s” in Matamoros.

An off-brand version of the popular store is opening as a “super mercado” in Matamoros. A report by KDAF, our sister station in Dallas, stated the store will sell grocery items and international beers.

Buc-ee’s general counsel Jeff Nadalo released a statement to ValleyCentral in reference to the store opening.

“The Buc-ee’s brand represents clean restrooms, freshly prepared food, and great service. Buc-ee’s has invested heavily in innovation across the company to create and maintain these award-winning guest experiences. Accordingly, Buc-ee’s will not stand as an idle spectator while others use without permission the intellectual property that Buc-ee’s has cultivated for decades,” the statement reads.

https://www.valleycentral.com/news/local-news/buc-ees-responds-to-unofficial-buk-iis-store-in-matamoros/

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Really?

I think every country in the world should have a Buk iis, then Buc-ees can sue every country in the world. So, stupid.

H-E-B doesn't sue over this place