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What it Takes to Win
Hyperlinks exist at link: http://www.democracyforamerica.com/blog_posts/37881-what-it-takes-to-win
This spring, Democracy for America partnered with the New Organizing Institute to train over 300 progressive candidates to run for local elected office in 2012. Our Candidate Project Campaign Academy is a series of 15 online trainings designed to teach new candidates (and their staff/volunteers) how to run a successful campaign. Like DFA’s on-the-ground Campaign Academy trainings, this series focuses on practical strategies for grassroots campaigns.
People-powered campaigns depend on voter contact, earned media and fundraising to meet measurable goals. The sessions highlighted in this post feature the most essential skills and strategies you’ll need to create the building blocks of a successful local campaign.
Fundraising, Budgeting & Reporting
Campaign finance is a topic that we could spend weeks and months learning about, but DFA Deputy Finance Director Kate Lesniak and DFA Finance Trainer Andy Szekeres boiled down the essentials into a power-packed hour. You’ll learn how to raise money, how to create (and revise) your campaign budget, and how to report your spending to the proper authorities in accordance with local, state and federal laws. This training is guaranteed to jump-start your campaign’s financial health.
To watch this full online seminar, please click here.
Resources:
Download slide presentation
Download Campaign Budget Template
How to Persuade & Mobilize Voters
Grassroots campaigns are built on a solid bedrock foundation: the field program. DFA trainers Mudcat Arnold and Victoria Cepeida-Mojarro regale us with the wisdom gleaned from directing successful field campaigns. Learn how to develop your voter contact goals, mobilize your base of supporters, persuade undecided voters and turn out the votes you need to win on Election day.
To watch this full online seminar, please click here.
Resources:
Download Slide Presentation
Communications
DFA’s Communications Director Linsey Pecikonis and DFA Communications Trainer Mario Piscatella show you how to develop compelling messages that resonate with the public and the media. Learn how to stay on message when engaging with the press. After this training, you’ll know how to write press advisories and press releases. You’ll be ready to pitch your stories to journalists and get your campaign the media coverage it deserves.
To watch this full online seminar, please click here.
Resources:
Download Slide Presentation
Are you running for local elected office in 2012? Or thinking about running in the future?
You can review the videos, slides and other materials from each of the 15 sessions, covering everything from “Choosing to Run for Office” to “Get Out The Vote” at www.democracyforamerica.com/cpca
Apply for DFA Endorsements
Sign Up for DFA Campaign Academy Trainings
This spring, Democracy for America partnered with the New Organizing Institute to train over 300 progressive candidates to run for local elected office in 2012. Our Candidate Project Campaign Academy is a series of 15 online trainings designed to teach new candidates (and their staff/volunteers) how to run a successful campaign. Like DFA’s on-the-ground Campaign Academy trainings, this series focuses on practical strategies for grassroots campaigns.
People-powered campaigns depend on voter contact, earned media and fundraising to meet measurable goals. The sessions highlighted in this post feature the most essential skills and strategies you’ll need to create the building blocks of a successful local campaign.
Fundraising, Budgeting & Reporting
Campaign finance is a topic that we could spend weeks and months learning about, but DFA Deputy Finance Director Kate Lesniak and DFA Finance Trainer Andy Szekeres boiled down the essentials into a power-packed hour. You’ll learn how to raise money, how to create (and revise) your campaign budget, and how to report your spending to the proper authorities in accordance with local, state and federal laws. This training is guaranteed to jump-start your campaign’s financial health.
To watch this full online seminar, please click here.
Resources:
Download slide presentation
Download Campaign Budget Template
How to Persuade & Mobilize Voters
Grassroots campaigns are built on a solid bedrock foundation: the field program. DFA trainers Mudcat Arnold and Victoria Cepeida-Mojarro regale us with the wisdom gleaned from directing successful field campaigns. Learn how to develop your voter contact goals, mobilize your base of supporters, persuade undecided voters and turn out the votes you need to win on Election day.
To watch this full online seminar, please click here.
Resources:
Download Slide Presentation
Communications
DFA’s Communications Director Linsey Pecikonis and DFA Communications Trainer Mario Piscatella show you how to develop compelling messages that resonate with the public and the media. Learn how to stay on message when engaging with the press. After this training, you’ll know how to write press advisories and press releases. You’ll be ready to pitch your stories to journalists and get your campaign the media coverage it deserves.
To watch this full online seminar, please click here.
Resources:
Download Slide Presentation
Are you running for local elected office in 2012? Or thinking about running in the future?
You can review the videos, slides and other materials from each of the 15 sessions, covering everything from “Choosing to Run for Office” to “Get Out The Vote” at www.democracyforamerica.com/cpca
Apply for DFA Endorsements
Sign Up for DFA Campaign Academy Trainings
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