Passing the buck: Dollar Tree raises prices to $1.25
For 35 years, the discount chain Dollar Tree committed to selling almost everything for $1. Time has come to pass the buck: Prices for most items will increase to $1.25. Each year, the value of a dollar is eroded by inflation, making a dollar price commitment more difficult to maintain. Last month, inflation reached the highest rate since 1990.
To abide by the $1 restriction, the discount chain had to stop selling some sizes and products — which it hopes to return to its shelves. Dollar Tree plans to roll out higher prices to all stores by early 2022.
The company has been testing higher-priced products for months, adding ‘Dollar Tree Plus’ stores with products at $3 and $5. In September, the company said shoppers had a "positive customer reaction" and announced plans to try $1.25 and $1.50 at some traditional Dollar Tree locations. On Tuesday, it said that test, too, produced "overwhelmingly positive" results from undeterred shoppers.
Dollar stores have been among the fastest-growing chains in the U.S., adding hundreds of locations over the course of the coronavirus pandemic.
https://www.npr.org/2021/11/23/1058409703/passing-the-buck-dollar-tree-raises-prices-to-1-25
= new reply since forum marked as read
