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Ford doubles Lightning production as electric truck battle with GM heats up
Reuters
Ford doubles Lightning production as electric truck battle with GM heats up
Paul Lienert
Tue, January 4, 2022, 6:00 AM
By Paul Lienert
DETROIT, Jan 4 (Reuters) - Ford Motor Co said on Tuesday that it will nearly double annual production capacity for its red-hot F-150 Lightning electric pickup to 150,000 vehicles as the model has already attracted nearly 200,000 reservations ahead of its arrival this spring at U.S. dealers.
Ford's announcement comes a day ahead of rival General Motors Co's public introduction of the Chevrolet Silverado electric pickup, which is slated to go on sale in early 2023.
The Silverado E will be unveiled by GM Chief Executive Mary Barra on Wednesday in a remote session connected with the annual Consumer Electronics Show in Las Vegas.
Ford Chief Executive Jim Farley in early December told CNBC host Jim Cramer that Ford had to stop taking reservations for the 2022 Lightning "because we had so many."
{snip}
Ford doubles Lightning production as electric truck battle with GM heats up
Paul Lienert
Tue, January 4, 2022, 6:00 AM
By Paul Lienert
DETROIT, Jan 4 (Reuters) - Ford Motor Co said on Tuesday that it will nearly double annual production capacity for its red-hot F-150 Lightning electric pickup to 150,000 vehicles as the model has already attracted nearly 200,000 reservations ahead of its arrival this spring at U.S. dealers.
Ford's announcement comes a day ahead of rival General Motors Co's public introduction of the Chevrolet Silverado electric pickup, which is slated to go on sale in early 2023.
The Silverado E will be unveiled by GM Chief Executive Mary Barra on Wednesday in a remote session connected with the annual Consumer Electronics Show in Las Vegas.
Ford Chief Executive Jim Farley in early December told CNBC host Jim Cramer that Ford had to stop taking reservations for the 2022 Lightning "because we had so many."
{snip}