Oreo is celebrating its 110th birthday with a first-ever flavor

Oreo is trying something totally new for its 110th birthday. For the celebratory occasion, Oreo is releasing a special flavor it calls Chocolate Confetti Cake. It has sprinkles galore. The cookies themselves are filled with sprinkles and have two layers of filling: the signature creme flavor, pumped with sprinkles, and a chocolate-cake flavored creme.

Oreo said that it's the first-time it has used sprinkles both in and on the cookie. Retailers will start selling the celebratory treats January 31 for a limited time.

The latest limited-edition flavor is part of the company's goal to increase sales by $1 billion in the next year. In its November 2021 earnings call, Mondelez said that Oreo "continues to be a standout performer" and that its Pokémon Oreo was the company's fastest-selling flavor in the United States.

The company also said that it's increasing prices of Oreos and its other brands, such as Chips Ahoy, by 6% to 7% beginning this month.

https://www.cnn.com/2022/01/11/business/oreo-birthday-cookie-flavor/index.html