The Neoliberal Arts How College sold its soul to the market (Harper's)

http://harpers.org/archive/2015/09/the-neoliberal-arts/
By William Deresiewicz
snip:
I recently spent a semester teaching writing at an elite liberal-arts college. At strategic points around the campus, in shades of yellow and green, banners displayed the following pair of texts. The first was attributed to the college’s founder, which dates it to the 1920s. The second was extracted from the latest version of the institution’s mission statement:
The paramount obligation of a college is to develop in its students the ability to think clearly and independently, and the ability to live confidently, courageously, and hopefully.

leadership
service
integrity
creativity

Let us take a moment to compare these texts. The first thing to observe about the older one is that it is a sentence. It expresses an idea by placing concepts in relation to one another within the kind of structure that we call a syntax. It is, moreover, highly wrought: a parallel structure underscored by repetition, five adverbs balanced two against three.
A spatial structure, the sentence also suggests a temporal sequence. Thinking clearly, it wants us to recognize, leads to thinking independently. Thinking independently leads to living confidently. Living confidently leads to living courageously. Living courageously leads to living hopefully. And the entire chain begins with a college that recognizes it has an obligation to its students, an obligation to develop their abilities to think and live.
Finally, the sentence is attributed to an individual. It expresses her convictions and ideals. It announces that she is prepared to hold
herself accountable for certain responsibilities.

The second text is not a sentence. It is four words floating in space, unconnected to one another or to any other concept. Four words — four slogans, really — whose meaning and function are left undefined, open to whatever interpretation the reader cares to project on them.
Four words, three of which — “leadership,” “service,” and “creativity” — are the loudest buzzwords in contemporary higher education. (“Integrity” is presumably intended as a synonym for the more familiar “character,” which for colleges at this point means nothing more than not cheating.) The text is not the statement of an individual; it is the emanation of a bureaucracy. In this case, a literally anonymous bureaucracy: no one could tell me when this version of the institution’s mission statement was formulated, or by whom. No one could even tell me who had decided to hang those banners all over campus. The sentence from the founder has also long been mounted on the college walls. The other words had just appeared, as if enunciated by the zeitgeist.
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Check out this excellent Harper's Magazine article form the Sept 2015. In that article you will learn the definition of neoliberalism: "is an ideology that reduces all values to money values."