Rules to limit marketing unhealthy food in schools

http://gazette.com/rules-to-limit-marketing-unhealthy-food-in-schools/article/feed/93806



FILE - This Feb. 27, 2013 file photo shows first lady Michelle Obama and Food Network chef Rachel Ray discussing lunches with students from the Eastside and Northside Elementary Schools in Clinton, Miss. Moving beyond the lunch line, new rules expected to be proposed by the White House and the Agriculture Department Tuesday, Feb. 25, 2014, would limit marketing of unhealthy foods in schools, phasing out the advertising of sugary drinks and junk foods around school campuses and ensuring that other promotions in schools are in line with health standards that apply to school foods.

Rules to limit marketing unhealthy food in schools
Associated Press Updated: February 25, 2014 at 8:31 am • Published: February 25, 2014

WASHINGTON (AP) — Even the scoreboards in high school gyms eventually will have to promote good health.

Moving beyond the lunch line, new rules that will be proposed Tuesday by the White House and the Agriculture Department would limit marketing of unhealthy foods in schools. They would phase out the advertising of sugary drinks and junk foods around campuses during the school day and ensure that other promotions in schools were in line with health standards that already apply to school foods.

That means a scoreboard at a high school football or basketball game eventually wouldn't be allowed to advertise Coca-Cola, for example, but it could advertise Diet Coke or Dasani water, which is also owned by Coca-Cola Co. Same with the front of a vending machine. Cups, posters and menu boards which promote foods that don't meet the standards would also be phased out.

Ninety percent of such marketing in schools is related to beverages, and many soda companies already have started to transition their sales and advertising in schools from sugary sodas and sports drinks to their own healthier products.