Mother Jones re: the Just Mayo lawsuit
http://www.motherjones.com/environment/2014/11/great-mayo-smackdown?google_editors_picks=true-snip-
Last Friday, the Anglo-Dutch mega-conglomerate Unilever, owner of Hellmann's Mayonnaise, filed suit against the vegan upstart Hampton Creek, maker of egg-free Just Mayo, citing "false advertising and unfair competition," and whining claiming that "Just Mayo already is stealing market share from Hellmann's."
Unilever, which long ago swallowed Ben & Jerry's, Breyer's, Lipton, Mrs. Filbert's, Slimfast, Close-Up, Noxzema, Q-Tips, Vaseline, and hundreds of other brands into its multinational maw, argues that "Hampton Creek's materially false and misleading Just Mayo name, packaging, and advertising has caused and unless restrained will continue to cause great and irreparable injury to Unilever." That irreparable injury—for which Unilever requests that Hampton Creek change the name, remove all jars from shelves, and pay Unilever three times damages, plus attorney's fees—comes because Hampton Creek is trying to pass off its eggless goop as mayonnaise, which "damages the entire product category, which has strived for decades for a consistent definition of ‘mayonnaise' that fits with consumer expectations." The FDA, Unilever correctly points out, defines mayonnaise as including an "egg-yolk containing ingredient." Hampton Creek has fired back that, duh, that's why they call their product mayo, not mayonnaise.
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in their defense, as it appears the original word may have been "mahonnaise." Hellmann's may have been misspelling it all along! 
[font color="navy" face="Verdana"]I thought the "free market" was based on competition and enterprise? The "invisible hand" is supposed to sort out which product is best by virtue of its popularity with users (sales).
How can a new, better product be "stealing" market share by virtue of being more popular? Isn't that what the "market" is supposed to be all about?
I think Unilever is going to lose this suit big time, and I hope they have to pay Hampton Creek's legal fees plus damages.
Best Foods/Hellman's is what I grew up with and it used to be my gold standard for mayonnaise. Then I started making my own (which is pretty good, if I do say so myself).
Now I'll be buying Just Mayo. Oh, and I'll be boycotting all other Unilever products, too!
This is for you, Unilever: 
they piqued my interest - free advertising for Just Mayo. Thanks Unilever 
[font color="navy" face="Verdana"]It really is quite good and better than the other vegan options out there.
Love the free advertising from the monolith!
