This Passover, an estimated 500,000 Jews in Israel and around the world will celebrate the holiday with a beet rather than a shank bone on their Seder plate.

The practice is part of a growing movement of Jews connecting Passover and other Jewish holiday traditions to their vegan lifestyles.

Raquela Karamson is the founder and CEO of Jewish Vegan Life (JVL), a nonprofit organization that aims to inspire people to embrace the synergy between the worlds of Jewish tradition, plant-based living, and the environment.

JVL has launched a major campaign called Passover Earth Day, asking people to take a pledge and go vegan. “Our actions in 2024 will resonate in 2054, shaping the destiny of life on Earth. Let’s come together to ensure a legacy of positive change for the planet we all hold dear,” Karamson said.