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redqueen

(115,164 posts)
Thu Jan 26, 2012, 01:06 PM Jan 2012

Not-So-Sweet Seventeen

An analysis of the popular magazine from an astute 16 year old young woman.

http://www.huffingtonpost.com/hannah-weintraub/notsosweet-seventeen_b_1224310.html?ref=media&ir=Media

Seventeen Magazine is the bastion of stereotypical teenage girl-dom. Need advice on hair, boys, clothes? Just flip open a page and, like the fairy godmother turning Cinderella into a princess, you too can be so magically transformed. But, just like Cinderella, the magic of the magazine only lasts for so long and, until your next issue comes, you will inevitably turn back into the sad toad that Seventeen believes you truly are.

I've been disillusioned by Seventeen's pixie dust more times than I would like to admit. Something about its sure-fire, "We've got you" attitude makes the magazine's advice hard to ignore. Seventeen is like a well-intentioned friend. It concocts advice that makes us raise our eyebrows but, more often than not, these words of the "wise" are such a temptingly simple fix it's hard to resist it. A recent 25-step flirting plan suggested, among other things, that girls "Linger for three seconds when you hug him" and "Don't just say you like his shirt, say it looks good on him." The advice may be met with initial skepticism, but when it is given as part of such a concrete plan and when other sources for guidance are hard to come by, it's hard to pass up.

What scares me about Seventeen is that its advice is not only dumb, but it often sends girls the wrong messages. Next to pages on body confidence are reams of paper explaining how to fix your flaws. I remember reading through Seventeen thinking, "Am I supposed to feel insecure?" Magazines like Seventeen manufacture self-doubt so girls will buy the quick-fix products that are so conveniently displayed on the glossy pages.

Teen magazines' conflicting message of body confidence mixed with the incessant dwelling on remedies for insecurities left my middle school mind in a perfume-induced haze. I felt fairly confident about who I was, I could play piano and get good grades, but magazines like Seventeen didn't seem to value any of those undertakings. The magazine stripped me down to my outer appearances and let my personal accomplishments wash down the drain. Now, it wasn't as if Seventeen was ruining my life, but it always seemed that upon the arrival of the magazine, my self-confidence would slowly begin to erode. I would collect up the pieces of my self-worth only to have the hazardous publication come at me like a wrecking ball. Lucky for me, my self-confidence often acted like a shield against the fiery, Seventeen dragon. I could fend off the blasts of self doubt-inducing flames that Seventeen spewed at its readers. But for girls who lack that armor of self-assurance, the insecurity I felt after reading Seventeen must have been even more unbearable.

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MineralMan

(147,569 posts)
1. Believe it or not, I used to write for Seventeen, way back in the late 70s.
Thu Jan 26, 2012, 08:28 PM
Jan 2012

Nothing much, just little articles about "How to Choose Your First Car," and "Buy Running Shoes that are Right for You." I didn't do it for long, but...

I remember a letter I got from one of the editors there, giving me some details about what an assignment entailed. That editor kept referring to the magazine's readers as "the kiddies." I thought that was odd.

I don't think the staff had much respect for the girls who were reading their magazine. They were just "kiddies" to them, and the demographic their advertisers were trying to sell stuff to. I moved on to other magazines and other topics before long.

 

seabeyond

(110,159 posts)
2. isnt that interesting. i read cosmo for a while, really young. cool thing to do.
Thu Jan 26, 2012, 08:45 PM
Jan 2012

then got bored.

like a really really long time ago

did mostly times, newsweek, wallstreet, business week and a couple others.

Neoma

(10,039 posts)
4. I never really read magazines growing up.
Fri Jan 27, 2012, 01:10 PM
Jan 2012

Unless you count my grandpa's National Geographic magazines going all the way back to the 60s. Though, I didn't read all of them... mold.

BlueIris

(29,135 posts)
5. What's sad to me is that Seventeen used to be quality reading material.
Wed Feb 1, 2012, 11:20 AM
Feb 2012

When I was 15. Around age 18 or so, I noticed that the writing style had...changed. A lot. Like, minus 50 IQ points and with an obnoxious pseudo-urban bent. Also, a lot of the more interesting article topics had disappeared. I think what happened to Seventeen is what happened to most mainstream media in the mid-90s--it was made as commercial and pro-corporate as possible and consequence lost its relevance.

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