http://www.fem2pt0.com/2012/01/25/killer-advertising/

At the beginning of each year, most of us consider changes we would like to make in our personal lives. I decided to bypass the usual weight and fitness resolutions and focus on institutions I’d like to change. The list is long, but I have prioritized mass-market advertisements because they are pervasive and have the power to shape viewers’ attitudes toward much more than the products they are promoting.

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My particular concern relates to advertisements that objectify women. If a woman is objectified, she is made less than human. Once she is less than human, violence towards her becomes more acceptable.

The hallmarks of objectification include: (1) interchangeability; (2) reduction to appearance; (3) being an instrument for someone else’s purpose; (4) inertness or passivity; and (5) capacity to being violated or lacking bodily integrity.

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Using the power of our pocketbooks and social media, we have the ability to discourage the publication of advertisements that objectify women or depict violence against women. Don’t buy products that are promoted in these ads. Don’t buy magazines that publish them.

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