PETA’s at it again, pissing people off with their latest “Boyfriend Went Vegan” ad campaign. BWVAKTBOOM (Boyfriend Went Vegan and Knocked the Bottom Out of Me) presents the supposed sexual side-effects of a vegan diet as a mock syndrome women may suffer from. The featured video depicts a half-dressed woman in a neck brace returning to her apartment with vegetables in hand as her boyfriend patches a hole in the wall–presumably where her head hit it during sex. It is but one part of the PETA-offshoot website parodying domestic violence awareness campaigns with the subheads “people’s stories,” “playing it safe,” “this is your support system” and “we can help.”