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obamanut2012

(27,740 posts)
Tue Oct 9, 2012, 07:05 PM Oct 2012

If You Love Yourself, You Won’t Stand for an Ill-Fitting Bra

Amanté, a lingerie brand out of India, has a new campaign that's reminiscent of one for domestic violence. "Suffocation is the worst kind of abuse," the copy reads on the version above. The lingerie line's motto is "love yourself," the tagline for the ad campaign is "Break up with the wrong bra." Other headlines in the series include "Don't let anyone ruin your self confidence," "How much longer will you adjust," and "Every woman deserves to be held right."

Perhaps some people will be offended by the campaign — obviously an ill-fitting bra is not the same as domestic abuse. But it should be noted that the brand chose a really clever way to advertise bras without actually seeing any bras. As Steve Hall writes for AdRants, the campaign attempts to appeal to ladies who would feel put off, offended by or embarrassed about a public ad featuring a scantily-clad woman. Think of it as the anti-Victoria's Secret: Instead of being all about sex and sexiness, and looks, the ad — which contains the factoid that 8 out of 10 women are wearing the wrong bra — focuses on fit and feelings.

Of the approach, Amante CEO John Chiramel said, "This campaign has been carefully thought through, in not trying to objectify women, but more about dealing with the real issues and educating the consumer, so that they have an enjoyable experience wearing fine lingerie."


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http://jezebel.com/5950254/if-you-love-yourself-you-wont-stand-for-an-ill+fitting-bra

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If You Love Yourself, You Won’t Stand for an Ill-Fitting Bra (Original Post) obamanut2012 Oct 2012 OP
It feels like you cannot go without a bra these days. Neoma Oct 2012 #1
I found the comments most interesting and encouraging. Gormy Cuss Oct 2012 #2
Recommending. Decoy of Fenris Oct 2012 #3

Neoma

(10,039 posts)
1. It feels like you cannot go without a bra these days.
Thu Oct 11, 2012, 10:15 AM
Oct 2012

Watch people squeal, "Oh no! I see your nipples through your shirt!"

Gormy Cuss

(30,884 posts)
2. I found the comments most interesting and encouraging.
Sun Oct 21, 2012, 11:35 PM
Oct 2012

The domestic violence imagery wasn't playing well with the Jezebel readers.

 

Decoy of Fenris

(1,954 posts)
3. Recommending.
Fri Oct 26, 2012, 01:42 PM
Oct 2012

While I can't speak for the domestic violence angle with any reliability or at-hand knowledge, my ex-fiancee was a bra specialist at Victoria's Secret. She often remarked that one of the worst things a woman can do in regards to her breasts and overall feeling of wellness regarding them would be to wear an ill-fitting bra.

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