An Open Letter to UConn President Susan Herbst

...Over the course of the past few weeks, UConn has gradually unveiled its “New University Visual Identity Program” which will make UConn the school’s new “wordmark” with a unified appearance, and will require a change in the Husky Dog logo from its current mascot to a more “powerful and aggressive” looking logo. In your Second State of the University Address, you spoke to the reasoning behind this re-branding and logo change, and these justifications left me overcome by waves of anger and frustration. As a UConn student who is proud of my University’s academics and my future degree, I feel frustrated; as a woman student living at this campus I am outright offended. I am appalled by the selective amnesia these justifications display and angered at the superficiality of this Visual Identity Program...

http://thefeministwire.com/2013/04/an-open-letter-to-uconn-president-susan-herbst/