Your Prime Video viewing experience is about to get even worse -- here's why

Aside from maybe having access to Prime Day deals and free shipping, Prime Video is one of the biggest perks of the Amazon Prime experience.

But, in my opinion, that started to change in January 2024, when Amazon replaced their cheapest plan with an ad-supported Prime Video tier and asked users to stump up an extra $3/month to get rid of them. If you've hated those ads as much as we have, your Prime Video viewing experience is about to get even worse.

That's because Kelly Day, Amazon's Vice President for Prime Video International, has confirmed to the Financial Times that the streaming service will indeed be increasing the number of ads you'll see, with Day commenting that Amazon's advertising "load" would "ramp up a little bit more into 2025".

Day didn't get much more specific than that, so we can't confirm exactly when this change will occur, which territories it will roll out in first, or, crucially, exactly how much more intrusive the ads will be getting. Though we do at least know some new the rumored new ad formats are on their way (more on that in just a second).

https://www.tomsguide.com/entertainment/prime-video/your-prime-video-viewing-experience-is-about-to-get-even-worse-heres-why