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Gwyneth Paltrow and Netflix Seal Deal as Goop Expands Original Content (EXCLUSIVE)
Goop, the lifestyle and wellness juggernaut founded a decade ago by Oscar winner Gwyneth Paltrow, is expanding its original content efforts with a new docuseries at Netflix, an exclusive podcast partnership with Delta Airlines, and a slew of programming centered around beauty, food, and books.
Still untitled, Goop’s streaming series will hit Netflix this fall and consist of 30-minute episodes hosted by the site’s editors, chief content officer Elise Loehnen and Paltrow. The team will utilize experts, doctors, and researchers to examine issues relating to physical and spiritual wellness.
“We were speaking to the platform question, and where our people are. They’re watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there’s no better partner in that,” Loehnen told Variety of the deal.
Loehnen’s content team of about 20 will work on shaping the series with Netflix, which she said seeks to dial up the aesthetics and quality of storytelling surrounding issues like mental, physical and sexual health — and address larger thematic questions the Goop audience has about leading optimal lives. It doesn’t hurt that Paltrow knows her way around a Hollywood set. The actress has appeared in over 40 films, including the forthcoming “Avengers: Endgame.”
https://variety.com/2019/film/news/gwyneth-paltrow-netflix-goop-1203125452/
Still untitled, Goop’s streaming series will hit Netflix this fall and consist of 30-minute episodes hosted by the site’s editors, chief content officer Elise Loehnen and Paltrow. The team will utilize experts, doctors, and researchers to examine issues relating to physical and spiritual wellness.
“We were speaking to the platform question, and where our people are. They’re watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there’s no better partner in that,” Loehnen told Variety of the deal.
Loehnen’s content team of about 20 will work on shaping the series with Netflix, which she said seeks to dial up the aesthetics and quality of storytelling surrounding issues like mental, physical and sexual health — and address larger thematic questions the Goop audience has about leading optimal lives. It doesn’t hurt that Paltrow knows her way around a Hollywood set. The actress has appeared in over 40 films, including the forthcoming “Avengers: Endgame.”
https://variety.com/2019/film/news/gwyneth-paltrow-netflix-goop-1203125452/
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